How to Choose the Right Instagram Hashtags for Your Brand?

Research on hashtags says the more you use hashtags, the better it is.

Although using the proper hashtags for your brand is the key to success on Instagram. You should use hashtags relevant to your brand, audience, and your business.

By choosing the right hashtag strategy you will be able to create a better Instagram Marketing Strategy. 

Also, you will increase your reach to a new audience and this will help you in building your brand community.

In this post, we will walk through three ways to find the right hashtag for your brand.

Using a hashtag suggestion tool will help you find hashtags related to your brand based on the content of your posts.

These tools are very simple to use as you just need to put your hashtag in the search bar and it will show the related hashtags based on your profile.

These tools will generate new hashtags for your brand, only if you type in the hashtag related to your brand niche.

The Instagram Explore page is constantly expanding by adding new categories all the time.

For example: If you search for the keyword "candles", it will show you the related post that other companies are posting. This will give you an idea of how to post better than these companies.

You will also get the option to see different hashtags containing the word candles posted by different brands.

While using these filters you will get an idea of keywords that are trending in Instagram search results.

We don't recommend you to just copy-paste these hashtags, but you can make your hashtags similar to these.

When choosing the best hashtag for your brand, post volume is an important metric.

If you choose the hashtag used already with millions of posts, and then the chances are your post may be drowned amongst the masses. 

While on the other side, if a hashtag has fewer posts then no one may be searching for this hashtag.

Using Instagram's hashtag search tool you will discover the hashtags with the same keyword and also the post volume for that hashtag.

For example, let’s choose #SelfCare in the search box

As you will scroll down you will find different variations for the same hashtags which are less popular.

Finding a great hashtag for your brand will not happen overnight, but you will have to trial and error several times.

This process is time-consuming and if you lack time you can hire a Social Media Marketing Agency that can handle all of your marketing strategies.

Just remember that a successful hashtag strategy takes time and you should always be experimenting and see what works for you.

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