How to choose the right colors for your logo?

If you want to make your brand successful and recognizable, you need to make your company’s logo attractive and unique. When it comes to creating a logo, there are many things to keep in mind, including choosing the right font and keeping it simple. However, selecting the right color plays a very important role in logo design too. As every color represents different emotions, you need to use colors according to your company’s products and services.

So, here are a few tips that will help you choose the best colors for your logo according to your industry. Along with that, these tips will help you with excellent logo design inspirations.

Natural & organic products - Green

Green depicts freshness, natural and environmental-friendly. So, consider it for your next projects, whether your product contains plant-based ingredients or focus on health and wellness. This color helps your customers know that your products come from a natural and organic source. You can use this shade for the logos of organic cosmetic products, food, beauty, and healthcare.

“Organic India” is a perfect example of organic product companies.

Law firms - White & Black/Gold

Want to pick the right color for your law firm logo? If yes, black & white is the way to go! The logos of many legal firms focus on only one or two colors including black and white color as these colors represent authority, power, control, and sophistication. These colors are commonly used to target a high-end audience. When you combine white & black with gold, it gives a classy and attractive appeal to your logo and brand.

“Clifford Chance” is a perfect example of a law firm with a great logo design.

Fast food - Red, Orange, and Yellow

Orange is subtle, while yellow is the color of warmth and fun. And, red stimulates and excites. These colors not only make people feel hungry but also help in promoting sales in fast food restaurants while stimulating the appetite.

“Burger King” is a great example that has used red, orange and yellow colors for their logo.

University or educational institutions - Blue

Blue represents trustworthiness, maturity, intelligence, and security. Also, it has a calming impact on people. So, if you are thinking of choosing the right color for your university or educational institute’s logo, you should go for blue. It is a color that conveys the message of confidence and success.

“Oxford” is an excellent example.

Automobile- Metallic refined silver color

Metallic refined silver color depicts high-tech, modern, glamorous, sophistication. So, if you are looking for a logo design for your next automobile project, you can pick a metallic refined silver color.

“Mercedes-Benz “ is one of the perfect examples.

Selecting the right colors will make your logo more creative and more attractive. On the other hand, a few mistakes can scale down your brand image and identity. So, make sure you get in touch with a reputed firm that delivers professional logo design service. A professional who has great knowledge of colors and experience in this field can help you make your brand successful and recognizable. With them, you can get a stunning and original design on time. And when you get in touch with professional designers, they will help stand out your business from the crowd, wowing competitors and customers alike.

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Created on Jun 12th 2019 06:49. Viewed 391 times.

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