How to campaign effectively on LinkedIn

by Roi Sutra Digital Marketing Strategist

LinkedIn is regarded as the world's largest network of professionals with nearly 660+ million users registered in more than 200 countries and territories worldwide. It has created an economic opportunity for every user in the global workforce. Its mission is to connect the world’s professionals to make them more productive and successful by letting the recruiters select the best for their company and helping the professionals find their dream job. There are also several benefits of LinkedIn Ads. If your B2B brand has scaled as far as it can with Facebook ads but you’re seeking to take it a notch further with the advertising, then LinkedIn is your solution. This is generally because people are spending less time and have more focus on LinkedIn than on Facebook. On the other hand, LinkedIn helps users that are looking to have a specific conversation or they were prompted by an email to accept a connection request with a purpose in mind. There are various digital marketing agencies that have started hiring Linkedin Ads Expert to look after matters involving LinkedIn advertising.

Your LinkedIn ads should cut straight to the point meaning there is no need to write long posts looking to draw people into your creative or copy. If you’re launching content on LinkedIn, it can live pretty nicely there for about a month without needing a refresh. Facebook, on the other hand, lags behind with the organic reach with LinkedIn being one of the few social platforms that actually encourages users to create and publish content that can be seen and shared on its site. It has become one of the easiest networks in the world because anytime someone comments, shares, or engages with a LinkedIn post, it immediately goes to a portion of their network.

There are different Linkedin Ads Campaign Setups that can help you boost your campaign and increase your brand awareness. Building your target audience is the first step you need to do. Next, you’ll need to save that audience for your campaign. You can target a professional trait such as a job title or a company. You can also target professional or personal interests which include retargeting email contact and account-based targeting. The next step is to choose your ad format after you have built your audience. Depending on your objectives, you might be asked to choose an ad format for your first campaign and that you can select from the various Sponsored Content formats. These include single-image, carousel or videos ads Message Ads, Text Ads in the LinkedIn feed. All these options will help you set your budget and bid to help you automate and control costs while validating your marketing strategy. Linkedin Ads Campaign Management allows you to set up your sponsored content and text ads that will generate previews in different sizes and environments so you know what they’ll look like. You can send yourself a test message to preview message ads.