How To Avoid Common Menu Problems

It is quite challenging to design a perfect menu. However, it is equally crucial, since the most important factor which determines if a customer will come back to your restaurant is not the ambience or the cost, it’s the menu. You should treat your menu as a roadmap to a successful sale, which means every decision related to the design or the layout will make a difference to your monthly profits. The following are some of the most common loopholes with modern menu design Dubai, and how they can be avoided:

a.       Tiny font: though it is a tempting idea to economize by making your menus smaller, but you should also analyze whether it will be effective in generating sales at all. Customers can be overwhelmed by small font and excessive words, leading them to make impulsive or unsatisfying purchases. Rather, it is advisable to do away with items in the menu that do not get regular customers. If there’s more room in your menu with adequately sized font, and bold words wherever required, it will be a major draw for customers. You can also switch to digital menu, where there is no limitation of space you can keep the font size as big as you wish.

b.       Dim lighting: many restaurants opt for dim lighting with the intention of creating an intimate atmosphere; which may be good for the dining experience, but is a big letdown when it comes to ordering. On top of that, if your menu lacks bright and bold colours/fonts, it will spell further disaster for your business. For the sake of restaurant opening Dubai, make sure you keep an eye for the lighting in your dining area; try to read the menu on your smartphone with the brightness at a minimum level. If you fail to do so, it’s time to install focus lighting in booths and above tables so that it is not a task for your customers to read the menu. You can also install digital tablets that contain menus so that they will emit light themselves.

c.       Lack of appeal: the mantra is to make your menu visually stimulating. As far as family restaurants and chains are concerned, you can settle for bold designs, colourful layouts and bright pictures, but if it is not in sync with your atmosphere, you can make use of active font choices and structure your layout accordingly to make it most appealing. A forgettable menu s a strict no-no. a good idea is to incorporate some images of your highest gross margin menu items to attract the attention of customers.

Digital menus can solve many common menu problems and can also be adjusted in a moment’s notice without incurring the expense of printing new menus. Studies have revealed that digital menus bring about an increase of 28% in ROI. So there’s no denying that in today’s times, digital menu is the go-to solution for hospitality companies in Dubai to generate more business.

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Created on Dec 30th 2019 05:59. Viewed 390 times.

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