How to Attract More Leads to your Website

As a business owner in 2019, you are well aware of how important your website is, especially as a tool to draw in new leads. What you may not know, is exactly how to boost traffic to your site and increase your sales. Luckily for you, this can be accomplished with just a few simple changes to your company website. Keep reading to learn how to change your site to attract new customers.

Include Social Proof

Your website should prominently feature photos and testimonials from past clients who have enjoyed your product or service. This provides social proof to interested customers that your business is legitimate, and you offer something worthwhile. In turn, this makes them more likely to try out your services or products. Any digital marketing agency in Orlando, FL, will tell you how essential providing social proof is.

Ensure the Pages Load Quickly

The amount of time it takes for a page to load plays a key role in your search engine ranking. Nowadays, more than half of people will leave a website if the page takes more than three seconds to load. To avoid this, make sure every page on your website loads quickly. This will not only attract new customers but also keep customers on your website for longer.

List Your Address

If your business has a physical location, the address should be listed on your site. Customers are always searching for information about local businesses; trying to find this information may be what draws them to your website in the first place. Make sure this information is readily available and noticeable on every page of your website, along with your web content and online advertisements. As a bonus, listing your address online will help your site to appear in local searches, too.

Make Your Site Mobile-Friendly

People are browsing the web on their smartphones and tablets now more than ever. To avoid alienating a large portion of your audience, ensure your website looks good on devices of all shapes and sizes. 

Create a Blog

One of the best ways to draw new customers to visit your website is by creating a blog and updating it regularly. This provides valuable information to your customers, solidifies your reputation as an expert in your industry, and improves your overall SEO. If you are not sure where to get started with your blog, contact a digital marketing agency in Orlando, FL, for guidance.

SHORT SUMMARY: To attract new leads to your website, you should provide social proof, have a speedy page load time, list your address, create a blog, and more.