How to adapt to the dynamics of Mass Communication industry?

by AAFT University First Media and Arts University India

Mass Communication is a term not only limited to journalism, but it is a medium catering to various other segments of media including newsgathering and reporting, motion picture production, radio, interview, event management, advertising, corporate communication, etc. It is the process of creating, receiving, analyzing and propagating information to the target audience using various mediums of media like – print media, digital media, radio, television, and more.

If we talk about only Journalism, it is a field that focuses on bringing relevant information regarding local, national, and international events to the attention of the general public. It is a form of infotainment. Journalists help inform people through interviews, observation, articles, other documents, and presentations. There are various journalism colleges in India that prepare aspirants through adequate training in this craft.

Nowadays, the field of mass media and communication has become a medium that touches almost every aspect of human life. And with the sheer proliferation of media into our lives through newspapers, television, and the internet, the field of mass communication is gaining popularity like never before.

One needs to have passion, drive, and the right skills to make it big as an expert industry professional. The skills and traits needed to build a career in mass communication are:

Desired technical skills
Communication skills
Observation skills
Interpretation skills
Research skills
Interviewing skills
Problem-solving skills
Creativity
Confidence
Critical thinking
Networking skills
Ability to work under strict deadlines
Ability to work under rough conditions
Aptitude for efficiently presenting information

It is important to have formal training to cultivate and hone these skills through some quality mass media course. There are various UG/PG level courses available to cater to different needs. The course durations differ, usually, a Diploma in Mass Communication is 1 year, Bachelor in Journalism and Mass Communication of 3 years, and masters of 2-year. Adequate training allows interested candidates to get numerous career opportunities that are not only high paying as well as bring job satisfaction and creative freedom. Some courses also offer specializations in Broadcast Journalism, Communication, Digital Marketing, etc.

AAFT University is a prominent name offering various industry-oriented mass communication courses and helping the students to master the art of handling profession related technology and tasks like finding verified stories; analyzing, writing, and editing news; producing packages for broadcast; conducting interviews; making reports from exhibitions or special events through hands-on training modules.