How should you optimize your WooCommerce app for a global audience?

by App My Site DIY App Builder

Some of the most prominent app companies we know are not restricted to one country alone. The ubiquity of the internet has made it much easier for companies to establish a global brand.

If you have a WooCommerce store, you don’t necessarily need to sell products in your country alone. There are all kinds of mechanisms available that allow you to ship products all across the world.

While shipping products is easy, the actual process of creating a thriving global shopping brand is very tedious. You can enable people across the world to buy products from your store, but bringing actual orders requires real strategy and planning.

With the arrival of tools like AppMySite, creating a WooCommerce app is very easy. The primary obstacle is to optimize your online store and mobile app for a global audience. It is the only way you can create an audience that goes beyond conventional borders.

This piece summarizes some tips you can use to optimize your WooCommerce app for audiences around the world.

#1: Make a list of countries you want to target

The first step is making a list of countries you want to sell your products in. These are typically the countries where you get a lot of website traffic from.

You cannot simply sell products all over the world. Even major conglomerates like Amazon expanded their presence across the world in a gradual manner.

It is logical to first look at countries where your products will most likely be well received.

You have to match your product with the country you are targeting.

Let’s take an example and assume you are selling branded NBA merchandise. It doesn’t make a lot of sense to first target subcontinent markets because basketball is not very popular in the region.

You must instead target countries where basketball is inherently popular. This could mean European and North American countries.

It is vital to match your product with the country you target. If you are mostly selling generic products without any specific niche, choose five or six countries that promise the most in terms of sales.

You should avoid targeting more than five or six countries initially. Otherwise, you run the risk of stretching yourself thin.

#2: Create different app versions for each country

The next step is to basically customize your app according to your audience.

Since your users will span across the globe, it makes sense to create a different app version for users in each country.

Some of the major apps you use have different app versions. Let’s take an example and start with Netflix. Indian users will receive different recommendations compared to American users.

The reason to demarcate app versions based on country makes a lot of sense. General content or product preferences tend to overlap amongst users in the same country.

As mentioned before, you can create a shopping app with the AppMySite online app builder in minutes. Now you can also create different app versions for each country on AppMySite with the Multisite add-on.

If you have a multisite network for your WordPress website, you can create a single mobile app for all your websites.

The actual process of creating different app versions is thus very simple. Checkout the blog below to know more about the finer details of the process:

Read: How to build a single mobile app for your multisite network?

#3: Balance personalization with brand consistency

As you create different app versions, you will naturally have opportunities to personalize your app for users in each country.

As an example, if you create an app version for Spanish users, you will probably want to translate your app to the language.

Language is only one area you can personalize. There are probably a ton of other areas you can personalize your app.

Whether this is about recommending products, changing price currency, marking up prices for specific countries, there are a number of ways you can make an app work well for a specific audience.

As you keep personalizing your app, there is a need to balance this urge with the need for brand consistency.

Every app version you create should be centered on the audience you target. There must however be a certain level of brand consistency as well.

Let’s take an example discussed earlier to understand this point. When you open Netflix in India and the US, you will find notable changes in content recommendations.

However, the basic design of the mobile app will remain the same across different countries. The brand is thus clearly recognizable even though the app version changes.

You should keep in mind these branding considerations when creating a mobile app for your multisite network.

In conclusion

The app space is more unified than we choose to believe. Most users download apps from platforms like Google Play and App Store.

You thus have a very good shot at reaching a global audience with your WooCommerce app. In this piece, we cover some of the ways you can optimize your shopping app to reach a more global audience.