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How should travel Portal Solutions Provide Excellent User Experience for Your Travel Website?

by Ranjan Kumar Jha Digital Marketing Analyst

Due to the rapid growth of the technology, customer acquisition and retention have become challenging for the travel portals. To survive in the industry, most of the travel portals are working on their digital presence and it is making the industry more and more competitive each day.  To some extent, the success of a travel portal depends on the travel portal solution that are hired to create the portals. A lot of factors should be kept in the mind at the time of designing the website.

In order to be successful, all the parameters necessary to make the consumers satisfied while navigating should be taken into consideration. If you want more traffics and potential customers, then you need to come up with a highly interactive and user-friendly website.

Listed below are a few tips that you must share with the travel portal provider so that they can offer you an excellent User Experience:

Do Homework

Before approaching a travel portal development company, you should do homework and decide on your main target audience. You need to understand the requirement of each customer. You can research the consumer behavior, trends common in the market etc. After compiling, the outcomes of your research, you should discuss the findings with your travel portal development company.

Provide a Set of Objectives

You should set a series of objectives to make your customers understand what they will get from your business. It is really important for the UX designers to understand the same. You should make the objectives clear to them so that they can design accordingly.

Minimal Offers the Maximum

Less the customers need to do while navigating through your site, more they will be pleased with your site. Therefore, ask your designers to cut the browsing, searching, and booking process to the very minimum. This is a key to success for the travel portals. So, the designers should chuck all the extra things which are not mandatory.

Use Attractive & Clear Images

For most of the travelers, a travel portal should be all about attractive and clear images. Bright and beautiful pictures draw the customers’ attention and therefore bring in more traffic. These pictures act no less than sales drivers. Huge and impressive pictures of the travel destinations and the hotel rooms will no doubt glue your target audience.

Make the Review Section Simple

Customer reviews can lead your portal either to success or to destruction. The first thing the visitors look for is the customer review section. So, the travel portal development company should be asked to keep this section easily accessible and simple. It will help the new customers decide and act without any waste of time. Review ratings and stars influence the decision of the visitors.

Make Sure You’re Getting These Features

There are certain features you can’t afford to miss. Responsive web design is one of these features. The travel portal should be made clearly visible on any device. The site should be made SEO-friendly. Apart from these, you should add a proper CTA (call-to-action), interesting and relevant contents to your travel portal.

Make the Checkout User-friendly

A single process can determine the overall experience of your travel portal. Yes, it is checkout procedure. It should be multi-gateway supportive, multi-language enabled so that the customers can get security for the investments they have made in the right way.

A Final Takeaway

With the help of these tips, your travel portal API provider can help you make your travel website the ultimate destination for the travel lovers. Therefore, make sure your assigned travel portal development company is taking care of these factors to provide you with an excellent user experience.

Article Source: http://travelportalsolution.hatenablog.com/entry/2018/01/04/182714


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About Ranjan Kumar Jha Advanced   Digital Marketing Analyst

69 connections, 0 recommendations, 207 honor points.
Joined APSense since, February 13th, 2017, From Delhi NCR, India.

Created on Jun 15th 2018 08:13. Viewed 510 times.

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