It is a known fact that Salesforce is ranked top among the smartest CRM softwares in the world right now. After the introduction of Einstein AI into the platform, Salesforce has deployed this technology to improve its CRM capability in the cloud-based space, bringing the power of artificial intelligence to every Salesforce user. Salesforce Einstein uses machine learning, predictive analysis, natural language processing, deep learning, and smart data delivery to power their existing CRM services. It seamlessly integrates itself right into the Salesforce platform, workflows, and tools you’re using every day to make you more predictive about your customers.
The question is, how does it do that?
Einstein AI works by borrowing customer data on Salesforce, Chatter
activities, calendars, e-commerce, emails, and even from social media
streams to gather data from tweets and uploads. All this accumulated
data is then utilized by predictive models to train itself and determine
the pattern in which various methods have worked in the past. It can
make recommendations based on the information and tells you what needs
to be done more frequently. In this article, you will find out how
Salesforce is implementing Einstein AI to its different services and leveraging it boost up its existing services, Read full blog here - How Salesforce is leveraging Einstein AI to power up its existing services
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