How Real Estate needs a good PR strategyby kapil Mehta # Guest Blogger
When you strip down the concept of Public Relations to its simplest form, it’s exactly what the name implies: your brand’s relationship with the greater public. When you get a strong strategy in place, you put yourself in a position to influence and control your brand’s relationship with the greater public. For example, when you build a solid relationship with a media outlet, repeatedly send them useful information and gain exposure, the public now sees your company consistently featured, and they begin to recognize your name and view you as a trusted source of information about the real estate industry. It takes more than a press release and a couple blog posts and a news article here and there though, which any leading PR agency will tell you. It’s critical to get a multi-pronged strategy in place, and make sure you have all your bases covered. The leading PR agency in charge of PR activities will give you the best chance to get the word out. While there are so many things you can incorporate into your PR strategy to reach audiences and support your business goals, the foundation that everything must be built on is a branded, consistent online presence. This means your company needs a modern, responsive website that sets the tone for your brand and mission. Your blog will live here (yes, this is your very own publishing platform, and a key component of your strategy), your social media posts and email campaigns will tie back to this site, your paid ads will drive traffic here, and the world will use it to instantly access information about your brand and the services you provide. Real estate PR agency does this.
Real Estate firms do need the right PR
When you’re creating fresh and relevant content, you’re fueling your digital marketing campaigns and attracting new visitors. While this veers from the idea of traditional PR methods, promoting your own content through email, your social media accounts and other channels, is the benefit of living in our digital age. The media relations aspect is a huge component of your strategy. Leveraging other people and their networks is the key to positioning your company prominently in the public eye and marketing yourself as an expert. Start building a target list for distributing your content or pitching your news. Always keep in mind that the secret to building successful relationships with the media, just like in real estate, is demonstrating what service you can offer. Media professionals are tasked with providing content for their listeners, viewers, and readers. They need to keep their advertisers happy by driving traffic and boosting their subscribers and followers. This means, if you have great content that their readers will like, you look appealing to them. If you have a large network on social media, you look appealing to them. If you can give them housing news, trends, or other industry-specific info first, you look appealing to them.
Created on Dec 19th 2017 23:17. Viewed 181 times.