How much does Data Cost in 2019

by Emily John Digital Marketing Service Provider

We live in interesting times now. If couple of decades ago, people would pay anything to get to food, shelter and cloth, today, they vouch for the new staples to lead a good life – Mobile, Electricity, and to an extent, Experience – especially in the developing countries.

data science course

The data science courses cover topics in Location Data, People data, big data analytics for Marketing and Sales, TV advertising and so on to accurately report their impact on the cost of customer acquisition, internet costs and speed of internet data versus consumption.

Mobile Data: Goldmine, and Pricey

The biggest transformation anyone can easy relate to is – Mobile Internet, and the entire ecosystem of digital technologies and practices that makes the world go crazy with new-gen applications, fast-paced streaming, and social media connections made at a blink of an eye!

But have you ever wondered about how much this data actually costs? And, why mobile data continues to slide further.

In UK, Mobile Internet Data pushes you back By $7 for Every Gigabyte Used

Let’s find that out –

In an outstanding and fascinating finding about the way different users in various countries consumer internet data, a recent report says -- and you will believe only one thing in it – that US continues to be one of the cheapest data providers in the world, and so is India. Countries like Kyrgystan and Kazakhstan also feature among the lit of cheapest mobile data internet service providers.

1 GB of data in Zimbabwe costs a user close to 300 times of what an Indian would pay – approximately $75 per GB of internet data. Italy pays close to $1.8 per GB of data, while French citizens pay $2.99 per GB of data.

Costs that No Consumer Thinks While Paying

While there are certain spectrum costs and government taxes levied on the internet package for commercial and domestic purposes, there are many other attributes that raise the cost of data.

They can be divided into cost of customer acquisition, retention and customer experience. It is found out that data security frameworks, website user data, and email data are the costliest types of data that businesses pay to data aggregation and third-party data management platforms (called DMPs).

How Data Science Course Helps Evaluate Customer Acquisition Cost (CAC)

CAC is calculated based on the entire customer journey across omnichannel platforms. These involve cost of Sales, Marketing, Customer Service, and Post-sales interactions. DMPs and Customer Data Platforms work with numerous advertising and localized marketing data platforms to collect various different types of user data and their sources to help marketing and advertising teams build highly personalized targeting campaigns for the desktop, mobile, Email, OTT, social, and print.