How Long does Amazon PPC take to See Results?

by Simon Hopes Author

It’s a legitimate question asked by our clients every now and then. Marketing and advertising is a risky process especially for e-commerce brands where we see changes frequently. When it comes to Amazon PPC campaigns, there’s no guarantee that you’ll see the results all the time. It’s hard to watch your hard earned money go away without results.

If you have launched your first PPC campaign or if you are struggling to reach your target sales with Amazon PPC, you always have these questions in mind: How long do I have to wait to see the results of my PPC campaigns? Will I be able to get a good ROI?

In this article, let’s look at a few scenarios to understand how brands use Amazon PPC campaigns to drive results and see the estimated timeline to get the results.

A brand-new PPC advertiser or a seller who hasn't seen the PPC campaign results usually have these common questions. Well, the answer depends on several factors like your sales goals, product category, etc.

Let me explain in detail.

There are different approaches to PPC campaigns which depend on the advertisers. Besides, it also depends on the objectives of your PPC campaigns.

Brands launching on Amazon with targeted sales goals

A majority of brands struggle to gain traction during their launch phase. It’s hard to build the initial sales momentum. During this phase, you need to optimize your product listings, start automatic, and manual campaigns, keep an eye on competitors’ pricing strategies. These activities are important to drive initial organic traffic and win the Buy Box.

It will take at least two months to build the sales momentum, and you start seeing the results by the end of the third month. Brands with a considerable range of products will be able to reach halfway through their targeted average sales. On the other hand, you need to captivate your customers with professional images, optimized listings, and A+ content. Use Amazon A+ content to portray your brand story to your customers. Besides, track your inventory to ensure that you are able to meet the product demand. At the end of the sixth month, many brands can reach their monthly average sales target if they optimize their PPC campaigns and keywords effectively.

Brands existing on Amazon

Brands that are already existing on Amazon will have that initial sales velocity and a considerable number of customers. During this phase, it’s important to take advantage of Amazon Sponsored Brand Ads and Display ads. You need to improve your brand presence on Amazon. This will be possible with well-structured campaigns. If you are not able to optimize your PPC campaigns, it’s better to talk to an industry expert or take the help of an Amazon PPC agency. It takes at least two months to start seeing an increase in sales. Depending on your portfolio and initial sales volume, you will be able to see an average of 100-120% increase in sales by 4-6 months.

Pro Tip: Make sure to check these competitors’ strategies, if you want to build traffic from your competitors’ listings.

Patience is critical

You need to optimize your product listings before you start working on Amazon PPC campaigns. Advertisers may choose to take different approaches to the PPC campaigns. However, patience is the key. Keep in mind that Amazon takes 24-48 hours to display sales and revenue metrics in the dashboard So it might look like nothing is happening for a while, but eventually you can start seeing the results within 2 weeks. And the PPC campaigns may take at least 1-2 months to mature depending on the portfolio. With daily optimization, it’s important to stay calm and focused.

Author Bio: Arishekar is the head of Marketing & Growth for SellerApp. You can find Arishekar on LinkedIn and Twitter