How Lockdown Has Taught Us To Prioritise Self Care
by James P. Outreach & PR ExecutiveLockdown has been a strange time unlike any other, and the
effects have spilt over into a lot of different areas of our life. Ranging from
socialising and work to how we spend our money and time, many of us have turned
to our own personal #glowup to remedy the effects of putting our lives on hold.
After a long period of time slumped around the house with
not much to do and even fewer reasons to leave the house, many of us have felt
demotivated and not our best selves. We’re breaking out—dubbed lockdown skin—we’ve
got fewer reasons to groom our appearances, and lockdown loungewear is becoming
tedious.
Lockdown has mixed up how we consume beauty. According to
data reported in Vogue, there have been four beauty trends that have gained
momentum during the pandemic. These are:
·
Innovative beauty hacks
·
Purple haircare products that preserve hair
colour
·
Skin serums
·
Blue-light-blocking skincare
It seems that we’re becoming more knowledgeable about what we
need to look good naturally. After all, there is less need for make-up with our
plans dwindling in uncertainty due to ever-changing lockdown restrictions.
Here are some of the most popular beauty trends that have
emerged during lockdown.
At home beauty hacks
TikTok has not only provided us with hours of entertainment
when we’re climbing the walls with boredom. It has also offered a wealth of
knowledge, ranging from cooking and cleaning to interior decoration and beauty
hacks. TikTok has given the creative people of the world a platform to innovate
simple tasks to keep us feeling good and in high spirits, like the perfect self tan routine. For
example, Tanologist's self tanning drops proved hugely popular throughout lockdown, with users discovering a low-maintenance,
effortless, and easy way to achieve a natural glowing tan with the ability to
customise the intensity of the colour.
After all, when we look good, we often feel good too! So
much so that even those of us with poor make-up and hairstyling skills have
been getting involved. Now’s the time, if any, to try some new beauty hacks to
make our lives easier when things eventually return to normal.
Dressing gown robe curls for bouncy hair
This is a hack that works especially well for the men and
women with long and thick hair who are looking for heat-free ways to curl their
locks. It keeps hair in healthy condition while simultaneously being able to
style it flawlessly.
Simply take your robe belt and split your hair in half.
Split the two halves into another two sections, so you have four in total. Then,
wrap your hair around the belt in criss-crosses. Secure it at both ends and
sleep in it overnight. Check out the video below for a full demonstration
https://www.tiktok.com/@mxchellewx/video/6819854278857936134
You can ditch that heat protectant spray now!
Purple shampoo proves an old
faithful
Securing
appointments at hair salons is still proving difficult, with lower capacity
limiting how many people can be in at once, as well as everyone trying to
freshen up their colour after five months of roots and dead ends. We’ve been
looking for the perfect solution to get salon results from the comfort of your
home…
As well as
finding a way to effortlessly curl our hair, we’ve found the perfect way to
escape those brassy blonde tones without the need for bleach or toner. Blonde-enhancing
purple hair products have soared in popularity—if they weren’t popular enough
already! According to Google Trend data, searches peaked for ‘purple
shampoo’ in April and then again in July, showing a growth of 173% from April
2019 to April 2020.
These
products are giving the luscious locks we’ve been dreaming of in between our
salon appointments as well as saving a bit of money too.
Feathery eyebrows
Beauty trends
certainly change dramatically — remember pencil thin eyebrows? For those of
us—and there are a lot—who overplucked our brows, we’re constantly looking for
ways to give the illusion of full-bodied and natural brows.
A great top
tip for fuller brows when you’re not quite willing to splash out a couple of
hundred pounds on microblading is soaping your brows. All you need is a bar of soap
and a spoolie brush. We highly recommend using a soap for sensitive skin when
giving it a go—this is perfect for protecting the sensitive skin on your face
and around your eyes.
To achieve
the soap brow look: dampen the soap with setting spray and rub the spoolie on the
bar to coat all sides of the brush. Then, run it through your eyebrows to get
the desired shape and style you want. Once you have applied this, press down
with your finger to hold the shape, and when dried, if you want to, fill in any
gaps in upward feathery strokes.
https://www.tiktok.com/@millieleer/video/6841185212014087429
Skincare over makeup
Probably one of the most interesting shifts in beauty trends
is from makeup to skincare. People are staying at home more, wearing less
makeup, and paying more attention to the health of their skin. This has caused avid make-up lovers to ditch
foundation for skincare, embracing
a much more low-maintenance and natural look.
Last year, Britons
spent around £27.2 billion on beauty products and services. However, 2020
is expected to look very different in comparison—dependent on our ‘new normal’.
‘Maskne’, acne caused by wearing face masks, is also causing us to assess the
needs of our skin and how we can minimise unpleasant breakouts from warm and
humid masks.
Facial serums are skyrocketing in popularity, particularly
those containing active ingredients. With brands such as The Ordinary and
Revolution gaining momentum and often being sold
out, more and more brands are branching out into skincare designed
by chemists with simple packaging, ingredients, and outcomes. The global
personal care active ingredients market is
expected to reach $4.85bn by 2025, with male customers driving the demand
for this growth as skincare
is marketed more gender-neutral than ever before.
Vitamin C, retinol, hyaluronic acid, squalene, salicylic
acid, niacinamide, and ceramides are among some of the most searched active
ingredients according
to Harper’s Bazaar.
Screen time
While we scroll for hours on Facebook or sit in front of a
desktop screen all day for work, screen time has increased significantly over
lockdown. This is raising concerns of the effect of blue light on our skin,
issues beyond disrupting our sleeping pattern and eyesight. Protecting our skin
against UVA and UVB rays is the key to preventing premature ageing, as evolving
research finds that the blue light emitted from the sun, as well as our
devices, is bad for our skin. That’s bad news for millennials who are checking
their phones an average of 150 times a day, as well as
those of us spending around three hours in front of our phones.
We’re getting much more blue light than we usually would
from sun alone due to exposure to our digital screens, so products
containing blue light protection—topical antioxidants—are rising in
popularity. Ingredients such as vitamin C and vitamin E are great for
preventing this long-term and irreversible damage.
The future of beauty and wellness post-COVID is sure to rock
up the beauty industry. We’re no less interested in makeup and beauty than we
were before, we’re just indulging in it differently, with our changing needs forcing
global brands and formulators to innovate their products and do better to serve
our ‘new normal’.
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Created on Oct 20th 2020 08:32. Viewed 513 times.