How Linkedin Can Help Establish Your Personal Brand
by Liz Seyi Digital marketing manager
When someone chooses to
buy from or collaborate with your business, they aren’t teaming up with a
company name or logo. They’re teaming up with the person or people behind it
all. That’s why it would be wise for you to make a priority of refining what is
known as your personal brand.
A personal brand is very much what it sounds like: an image that
succinctly conveys what you are about as a person, rather than what your organisation is
necessarily about. Nonetheless, a well-honed personal brand can also have
positive knock-on effects for your online business.
The corporate-oriented social network LinkedIn is
a good place to start enhancing that image, too. Here are a few good reasons
You can literally show the human face of your
Whatever human face someone sees in your LinkedIn profile photo
is the same face they may soon see in the flesh if they opt to utilise your services
– especially if you are a sole trader or run a company that is still relatively
small in its employee numbers.
Hence, you should make sure your chosen photo clearly depicts
your face and shoulders with no blurriness.
It’s also crucial to ensure you are pictured in professional
attire, but smiling, too – as if you are greeting a client or customer who has
just turned up at your business premises for a face-to-face meeting.
easier for you to be specific when describing your accomplishments
If you feel nervous about the prospect of “boasting” about
yourself on LinkedIn, it can be useful to see your LinkedIn profile as your
online CV. After all, you wouldn’t be shy about your achievements on that, as
the entire point would be to demonstrate your suitability for work.
Even as a business owner, you will want to attract more work –
in which case, you should, where possible, cite statistics to back up claims
you make about your achievements. Perhaps you increased sales by a certain
percentage or yearly revenue by a specific monetary amount?
Write articles to show your expertise
On LinkedIn, it’s possible for other users to post
recommendations. However, while such gushing reviews will tell other
people why they should buy from your firm, they might not necessarily show why
they should. That’s a purpose you can meet with articles you post on LinkedIn.
Those articles could take the form of “how-to” tutorials, timely
lists of what’s currently trendy in your industry, or commentary on recent news
affecting your sector.
As your target audiences read these articles, they will gain an
invaluable insight into your carefully developed expertise, and – by extension
– how your business may be able to help them with their own pain points.
Here at PENNInk Productions,
we can help you further bolster your personal presence on LinkedIn when you
sign up for our Gold package of SEO services. Our search
engine optimisation agency can let the effect of your LinkedIn
efforts trickle through to boosting your wider online visibility – including
that of your business.
Simply call 020
8144 7931 or send us an email for further information
Created on May 6th 2021 05:19. Viewed 56 times.