How link building helps your SEO strategy

by Rumzz Bajwa Content Marketer

In this digital age, merely having online presence either by creating social media accounts and website or producing digital contents is not enough. For the business to widen its scope and reach more audience, it has to utilize all the available resources.

One of the uprising online strategies is the Search Engine Optimization popularly known as SEO. It “is the process of getting your business’s website ranked by major search engines such as Google, Yahoo, and Bing.” This process helps your website to be easily discover by being one of the highest or most recommended results by this search engines. To achieve better outcome, you can use link buildings to help your SEO strategy.

Link building in simplest term is the process of getting other sites to hyperlink to your website. Nowadays, the ranks of the results by the search engines are no longer based on webpage content. Ranks are now established by how many people are linked to that page. It is further effective by having high-quality links. Linking to popular and trusted links does it. Though it may sound difficult, getting assistance is worthwhile.

It is said that link building is the most important tactic in your SEO strategy. How so? Links are signal to any search engine that your site has quality resources and worthy of citation. Thus, the site with more backlinks gains higher search ranks.

For example, your business is selling solar power generator and you have a website as one of the ways of promoting it. You are now then competing with thousands of solar power generator manufacturer. Link popularity is one of the determining factors in ranking search results. If your site has higher link popularity, meaning, getting backlinks from many sites, your site have the higher chance to land in the first page of the search result. However, link popularity is not only about the number of backlinks. It is also measured by how trusted the linking pages are. It means that getting backlinks by trusted and popular sites are better than numerous but less trusted sites.

Beside from boosting SEO ranking, link building is also helpful in business in other ways.

1. Build relationship. Though the primary goal in reaching out to other business is to build links, it also gives you the opportunity to establish a mutually beneficial long-term relationship.

2. Referral business. If you are linked to strong sites, which are frequently visited at, it improves the traffic in your site and ranking. More importantly, it can increase your sales.

3. Brand building. By linking to sites that have an authority and trusted, it can strengthen your brand. Getting backlinks mean that your brand is good that’s why many people or sites are recommending you.

Link building takes time and effort but is surely pays off.