How Influential Is YouTube Video Marketing on Today’s Consumers?

YouTube is among the first social media sites that have been instrumental in initiating and changing the digital marketing platform. Since its inception in 2006 as a platform for video advertising, there has been no looking back. Brands also depend immensely on social media for promoting, creating and nurturing the connection with their consumers. Social media has honed the creativity that goes behind the making of a video and if the work is good enough it is shared, commented and even popularised. Thus, companies who have tracked down the choices of their consumers have been more successful in converting them into sales than those who have not.

According to reports, YouTube has a major influence on buyers of beauty products. Almost 66 percent purchasers feel they have been inspired by the hundreds of advertisements and online videos on YouTube. People are constantly browsing for better ways of using make-up, hairdo’s, hair-cuts, and beauty advice expert opinions on beauty products. Whatever information you need regarding beauty and make-up, YouTube has a video ready for you! The high quality of the explainer videos made by best NY production company speaks volumes on how seriously brands take YouTube.

And not just beauty products, approximately 62 percent of smart phone buyers have gone through the review videos on YouTube before making their purchase. This social media channel has even contributed to the 72 percent rise in vehicle purchase.

Statistics also show that almost 98 percent of users who regularly use YouTube are between the age group of 18-34 years. Most of these users are hooked on beauty, fashion, gaming, music, and lifestyle. So, for brands that are catering to these industrial sectors indulging in making YouTube videos is a must. Around 9 percent of this age group actively shares on YouTube and this figure is more than 10 times of the engagement on other social video sites put together.

YouTube has always moved beyond the average demographic targeting and focusing on videos that are contextually relevant. This is of course based on the choice of audience and the type of content they prefer. For instance, if a viewer is searching for videos on micro-dermabrasion then he or she is more likely to be receptive and advertisement about a beauty deal. Also, the ad formats which range for about six seconds draw more response than the longer ads. The trick is to ask the TV production companies to construct the advertisement in such a way that the most impact is made in those few seconds.

No other social media channel serves as many types of videos as YouTube do. Since there is an absence of a clear structure for posting videos it is essential that you know your audience. You will also have to be experimental and interactive with the audience by offering different kinds of content including interactive videos. Since people are constantly browsing on YouTube, you will need to keep the content as fresh as possible and post new ones at regular intervals. You must remember to allow embedding in all of your videos so that they can be shared with others as well. Once you get an idea of your viewers keep posting new content to keep them engaged.

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