If
you are a company, then you know that your employees use smartphones.
If they use smartphones, it is inevitable that they will end up
working, at least some of the time, on their phones. This is not
something any company can control because smartphones and other
connected devices make lives easier. It is unfair to expect that
people are not going to try to use these devices to make their jobs
easier, too.
Scenarios
like this have made
enterprise mobile application development a priority across
industries. It is no longer an accessory to the core business, but
rather core a part of it. By decentralizing access and functionality
via enterprise
mobile application development, productivity and profits are both
positively affected. Enterprise mobile application development can
actively redirect and morph business strategies and processes in a
number of ways.
Companies
can, of course, institute enterprise mobility by buying devices for
all their employees. In that case, they would still need to make apps
that can operate on these phones. However, the easier approach is to
develop and deploy apps that allow access to corporate data on
employee-owned devices. Needless to say, security becomes a primary
concern. Even so, this proves to be cheaper and more effective than
buying devices for all your employees.
Here
are the ways enterprise mobile application development can affect
your business strategies:
Improved
collaboration:
An enterprise mobile app platform can imbibe apps with advanced
interactive abilities. For example, if you let your employees
interact with each other vis social media, chat and video then they
can collaborate more actively on every significant issue. A
professional on the field can immediately communicate with their
supervisor or colleagues at a moment’s notice in order to offer
better information or efforts on the field. Collaboration also makes
things easier for everyone involved in any business process because
people tend to work better when they are better informed.
Ease
of access:
Imagine this your employee is at a client meeting away from the
office. They are setting up when they realize that a presentation
that is core to their negotiation is missing. Now, they can either
panic and lose their footing in the negotiation (or maybe cost the
company serious damage). Or, they can use an enterprise app to access
the files on their office terminal and download the presentation onto
their device. Needless to say, the second option is preferable and is
enough to answer why organizations should be picking an enterprise
mobile app platform at the earliest.
Improved
customer experience:
In keeping with the previous point, better-informed employees create
happier customers. With mobile application development solutions, a
customer care executive can provide more intelligent and relevant
input to a customer in crisis. Instead of vague, generic information
that customers often complain about, enterprise mobile application
development will let employees receive what they need to be more
responsive and helpful. Happy customers make a winning business.
Better
security:
Shifting business operations to enterprise apps reinforces the
security of corporate data. Wielding the power of mobile application
development solutions guarantees more comprehensive security.
Enterprise mobile application development cannot advance without
implementing top-notch security, and vendors are always competing
with each other to create ways to keep company data secure without
interfering with the user’s privacy or personal device experience.
Reduced
costs:
More work on screens equals less on pen and paper. This can mean
enormous reduction in costs because the price of paper and ink can
really add up in a financial year. In addition, it is cheaper to
build an enterprise app than for a company to be buying devices for
each employee. All this adds up to long-term and sustainable savings
on account of enterprise mobile application development.
Dealing
with downtime:
Internet downtime can be pretty common, especially when thousands of
devices are logged into a single network. If enterprise apps are
designed to work offline, then employees can accomplish many (perhaps
not all) of their tasks without being affected by connectivity
issues. This can go a long way in guaranteeing consistent
productivity, which is one of the fundamental benefits of enterprise
mobile application development.
Better
productivity:
All the points enumerated above contribute to higher productivity.
Employees work better with enterprise apps because they are given
greater freedom, easier access to the tools they need and far better
collaboration. Life gets easier for them because the pressure to get
to the office in order to begin work is lessened, as is the pressure
to stay in office until the job is done. Once you give them the
ability to work from anywhere at any time, they can work in more
relaxed states of mind. This bodes very well for innovation,
increased engagement and greater retention.
And
now for some numbers, because who doesn’t love positive facts?
A
study commissioned by Samsung found that 81% of IT decision makers
and 78% of employees believe that a single mobile device brings
balance into employees’ work and personal lives. The same study
found that 49% of the surveyed consumers believed that mobiles
devices will become the main computing device for work activities
within the next five years.
A
study by Salesforce found that 65% of consumers download
business-specific apps for more convenient access to information. 51%
do so for quick access to information.
An
article by Cisco states that workers gain about 37 minutes (global
average) per week with a BYOD approach to enterprise mobility. US
workers who are more open to BYOD save as much as 81 minutes per
week.
Facts
don’t lie, and enterprise mobile application development has the
potential to positively affect business strategy in a plethora of
ways. Active adoption of enterprise mobility strategies makes for a
realigning of priorities, work tactics, and decision making. For the
most part, this realigning is conducive to better functioning and
expansion in productivity.
Of
course, it is important to initiate enterprise mobile application
development after careful attention to how a certain enterprise
mobility solution fits into your particular organizational setup,
finances, and employee strength. But if done right, enterprise
mobile application development serves as a gateway to a
future-proof workspace and more interested, innovative workers.