How Enterprise Mobile Application Development Is Going to Change Your Business Strategies

by Emma W. Web Designer

If you are a company, then you know that your employees use smartphones. If they use smartphones, it is inevitable that they will end up working, at least some of the time, on their phones. This is not something any company can control because smartphones and other connected devices make lives easier. It is unfair to expect that people are not going to try to use these devices to make their jobs easier, too.

Scenarios like this have made enterprise mobile application development a priority across industries. It is no longer an accessory to the core business, but rather core a part of it. By decentralizing access and functionality via enterprise mobile application development, productivity and profits are both positively affected. Enterprise mobile application development can actively redirect and morph business strategies and processes in a number of ways.

Companies can, of course, institute enterprise mobility by buying devices for all their employees. In that case, they would still need to make apps that can operate on these phones. However, the easier approach is to develop and deploy apps that allow access to corporate data on employee-owned devices. Needless to say, security becomes a primary concern. Even so, this proves to be cheaper and more effective than buying devices for all your employees.

Here are the ways enterprise mobile application development can affect your business strategies:

Improved collaboration: 

An enterprise mobile app platform can imbibe apps with advanced interactive abilities. For example, if you let your employees interact with each other vis social media, chat and video then they can collaborate more actively on every significant issue. A professional on the field can immediately communicate with their supervisor or colleagues at a moment’s notice in order to offer better information or efforts on the field. Collaboration also makes things easier for everyone involved in any business process because people tend to work better when they are better informed.

Ease of access: 

Imagine this your employee is at a client meeting away from the office. They are setting up when they realize that a presentation that is core to their negotiation is missing. Now, they can either panic and lose their footing in the negotiation (or maybe cost the company serious damage). Or, they can use an enterprise app to access the files on their office terminal and download the presentation onto their device. Needless to say, the second option is preferable and is enough to answer why organizations should be picking an enterprise mobile app platform at the earliest.

Improved customer experience: 

In keeping with the previous point, better-informed employees create happier customers. With mobile application development solutions, a customer care executive can provide more intelligent and relevant input to a customer in crisis. Instead of vague, generic information that customers often complain about, enterprise mobile application development will let employees receive what they need to be more responsive and helpful. Happy customers make a winning business.

Better security: 

Shifting business operations to enterprise apps reinforces the security of corporate data. Wielding the power of mobile application development solutions guarantees more comprehensive security. Enterprise mobile application development cannot advance without implementing top-notch security, and vendors are always competing with each other to create ways to keep company data secure without interfering with the user’s privacy or personal device experience.

Reduced costs: 

More work on screens equals less on pen and paper. This can mean enormous reduction in costs because the price of paper and ink can really add up in a financial year. In addition, it is cheaper to build an enterprise app than for a company to be buying devices for each employee. All this adds up to long-term and sustainable savings on account of enterprise mobile application development.

Dealing with downtime: 

Internet downtime can be pretty common, especially when thousands of devices are logged into a single network. If enterprise apps are designed to work offline, then employees can accomplish many (perhaps not all) of their tasks without being affected by connectivity issues. This can go a long way in guaranteeing consistent productivity, which is one of the fundamental benefits of enterprise mobile application development.

Better productivity: 

All the points enumerated above contribute to higher productivity. Employees work better with enterprise apps because they are given greater freedom, easier access to the tools they need and far better collaboration. Life gets easier for them because the pressure to get to the office in order to begin work is lessened, as is the pressure to stay in office until the job is done. Once you give them the ability to work from anywhere at any time, they can work in more relaxed states of mind. This bodes very well for innovation, increased engagement and greater retention.

And now for some numbers, because who doesn’t love positive facts?

A study commissioned by Samsung found that 81% of IT decision makers and 78% of employees believe that a single mobile device brings balance into employees’ work and personal lives. The same study found that 49% of the surveyed consumers believed that mobiles devices will become the main computing device for work activities within the next five years.

A study by Salesforce found that 65% of consumers download business-specific apps for more convenient access to information. 51% do so for quick access to information.

An article by Cisco states that workers gain about 37 minutes (global average) per week with a BYOD approach to enterprise mobility. US workers who are more open to BYOD save as much as 81 minutes per week.

Facts don’t lie, and enterprise mobile application development has the potential to positively affect business strategy in a plethora of ways. Active adoption of enterprise mobility strategies makes for a realigning of priorities, work tactics, and decision making. For the most part, this realigning is conducive to better functioning and expansion in productivity.

Of course, it is important to initiate enterprise mobile application development after careful attention to how a certain enterprise mobility solution fits into your particular organizational setup, finances, and employee strength. But if done right, enterprise mobile application development serves as a gateway to a future-proof workspace and more interested, innovative workers. 

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Created on Jan 4th 2018 06:17. Viewed 880 times.

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