How email ticketing system in 2020 will be different?
by Jill Ross MarketerCustomer
satisfaction is what makes or breaks a brand. Sales of products/services do not
cut it anymore. A brand needs to go beyond the usual and offer an impeccable
experience to its customers right from sales to after-sales services for
establishing a formidable presence in the market by garnering a positive
word-of-mouth.
When we talk
about offering customers an unmatchable experience, email ticketing system is the quintessential tool that a company
must integrate itself with in order to grow sustainably. Firstly, down to the
basics- What is an email ticketing
system and how it is and always will be vital for a company looking to
establish itself as a serious competitor in the market?
Simple yet
clutter ridden-this is what traditional email inbox looks like. You can’t
establish synergy between communications across various timelines, you cannot
really measure up any real time progress and neither is it cost effective in
the long run. And these downsides surely don’t fan the flame of a company!
Comes email ticketing system which a
simple yet efficient way of treating customer emails as tickets along with
compiling and organizing them under various heads depending on the needs. In
short, what it does is let no complaint get buried without a proper resolution
unlike in a traditional email system. Moreover, it automates tasks by setting
up streamlined workflow and SLA rules. So how does it typifies superior
customer-care service and will continue to do so in the coming year 2020? Let
us have a look-
Automation
integration
As Machine
Language is getting smarter, its integration in our lives is becoming more
solidified specially in last couple of years. Same goes for email ticketing system where automation
in 2020 will remind the customer care executive team of pending tasks at hand,
perform predefined tasks without human interference and route a query based on
its priority. A powerful addition indeed!
Ticket tags
Self-service
tools such as knowledge base not only benefit the company to create a
ready-to-go “stash” of knowledge but also save a lot of time of consumers by
finding answers to common queries in no time. To fortify this castle of
knowledge, modern day ticketing system uses ticket tags which can easily spot
common issues, flag them and send them to the right ‘area’ of knowledge base
for swift resolution.
Personalized
ticket pages
More information
about a customer a brand has, more useful decision and better experience it can
offer to the person. By knowing the level of satisfaction of each customer
based on their “open tickets” and their ratings against each ticket, a company
using email ticketing system in 2020
will be able to keep tabs on how the bottom-line factors of an organization are
performing and areas in which a brand can tweak the system for better customer
contentment.
Shoot’ em all
down at once!
One way to answer
redundant queries is to point them to database so that users can have solutions
in minimum possible time while utilizing human resources of the company for
better use. Another way is to shoot’ em all down at once! By aggregating
tickets with similar type of issues, ticketing system of 2020 will be able to
reply to all the tickets at once making the process of customer care smoother
and more satisfying, both for the companies and consumers.
Diggin’ out the
information
Going back and
forth to fetch information related to a particular customer when he or she
raises a ticket is not only killing valuable time but also causing unnecessary
delays in issue-resolution process. Way out? Well charted out Product and
inventory management system which will become a significant arm of ticketing
system to help companies track information about its users the moment they
raise queries/complaints.
Integrating
various ticketing queues
With complexity of technology increasing with each passing day, modern day issues are also becoming more compounding and therefore demanding in nature. Issues nowadays require a brand to pool in various resources from various verticals. To make this process more leveled, ticketing system in coming times will integrate tickets and let various departments look at the queue with a ticket is part of for more holistic issue resolution process.
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Created on Dec 17th 2019 06:37. Viewed 509 times.