How Does Magento 2 GTM Contribute to Improving Your Business?

by Chandrasekhar Sah Digital Marketing Executive

It is a myth that if you have a website based on Magento 2, you can easily win the market but in reality, it is very different. The success of a Magento 2 eCommerce store depends on the selection of just the right tools.

Google is one of the recognized companies that offers a bundle of tools that assures that you can accurately track and monitor your eCommerce business performance indicators without any hassle.

This useful bundle offered by Google allows Store Manager to monitor all Google extensions associated with an eCommerce website including Google Analytics, Google AdWords, and Keyword Planner. The bundle is more than an extension known as a Magento 2 GTM extension.

If you're also a marketer, you'll want these Magento 2 Plugins for your store as they will help you easily track your site's conversions, remarketing, analytics, and related actions. These insights will help you stay on track from the initial days of your business to its glory.

Why use Google Tag Manager?

Google Tag Manager is free and simple, which leaves more time and money to spend on your marketing campaigns. Instead of forcing you or your IT department to write or rewrite code, you manage your tags and configure your mobile application yourself with an easy-to-use web interface.

You might have this question in your mind where to get the Magento 2 GTM Extension. Go to the webkul store and download Magento 2 GTM extension there. The key features provided by this extension are as follows:

First, it allows you to implement Google Advanced Ecommerce Tracking
Secondly, this extension enables the use of Google AdWords and Dynamic Remarking Tracking
In addition, it supports you with the Facebook pixel, Facebook conversions, Pinterest tracking...etc.
Additionally, this extension enables you to implement cookie-based tracking
Ultimately, the admin can easily track backend/admin commands
This will help you track your cross-sell and upsell products. It also makes it easier for you to track product impressions and clicks.
You can also add or remove a particular product from the cart multiple times.
The number of times a product has been added to favorites or wishlists.
It's easy to track how many times a specific product has been reviewed or compared.
Allows you to track the entire website checkout process from billing to shipping steps.