How does a SEO company use guest blogging to further your website.

As a website owner you sometimes wonder exactly how the SEO company gets higher search engine rankings for your website. Guest blogging is one of the ways how this is a achieved. We will take a look at what guest blogging is and how it can increase your websites ranking.  

Guest blogging

Guest blogging is the posting of articles or blogs on the websites or blogs of other people. These articles usually include a link back to your website, also known as backlinks. The spiders that search engines apply to do the searches looks for websites that have multiple backlinks to the website. Links are not the only search criteria used, but if you have quality links to your website the possibility of a better ranking are greater. The guest blogs of an SEO company have specific criteria it needs to adhere to, these includes:

1. Quality. When talking about quality we refer both to the content of the post, the writing and the language used. The Google bots can quickly tell if a guest post is of inferior quality and it will be left out of the equation.

2. Keywords. Yes even guest posts needs to contain keywords. It is important to keep in mind that these keywords should be used correctly and in context with the post.

3. Relevance. The blog posts used by a SEO company should be relevant to the blogger’s website. It is usually more acceptable if guest posts are done on websites that are niche specific or specialises in the area of your website. If you sell cleaning products, you could place guest posts on furniture blogs.

4. The backlinks. When a guest blog is created it is important that the number of links be limited. A good guideline is to add 2 backlinks in a 500 word post.

5. Unique. Even more important than the amount of keywords are the fact that every post should be unique. A post that is copied and pasted from another person’s work is plagiarism and could land you in a legal mess with dire consequences.

How the SEO agency use the posts

Now that you understand what guest blogging is and all the requirements let’s take a look at how the SEO company place the guest blogs.

1. The agency uses the search engine to find forums, blogs or websites that will allow guest posts.

2. They subscribe to the website and submit the article/ post.

3. The owner or webmaster of the website will moderate the piece and place it on their website.