How Does A Facebook Sales Funnel Work?

The social media space has become quite saturated and users have become quite aware of ads and actual valuable content. And with the reduced organic reach, we can’t just rely totally on our organic content creation to generate leads for our business and that is why Performance marketing is becoming an essential part of every brand’s marketing strategy. With the help of a paid media plan, we can target the right audience for our product/service and can generate revenue with that investment. 

Every creative digital agency in India is working towards providing a 360-degree marketing approach to their clients because organic is nothing without paid media and paid media is nothing without organic content creation. 

Facebook is the most famous advertising platform for advertisers due to its vast data in interest-based targeting ads. This enables the advertiser to target their audience at a very low cost. 

So, if you're also planning to invest in Facebook ads then you will require a planned strategy and a sales funnel to create successful campaigns for your business. 

a) Brand Awareness: You will first invest a certain amount in these campaigns and run them for some days on Facebook and Instagram. The main motive of this campaign is to create brand awareness of your product so that it reaches the maximum number of people. Here you must have at least 3 variations of ad creatives. This campaign has multiple Ad-sets concerning your product. Its motive would be the same to reach maximum people and expect some of them to show interest by visiting your website. The pixel code on the website will track the Fb users and this will be utilized in the conversion or engagement stage of the funnel. 

If you have a SaaS product then you can offer a free demo of your product.

b) Engagement & Conversion: In this stage, you will execute campaigns that will be more focused on engagement and getting leads. This campaign will be executed after the awareness campaign ends and it will be targeted at the users that were tracked through the FB pixel code. Here also you need to have at least 3 variations of ad creatives.

After this, conversion depends on many factors like your product and your sales team but usually, the conversion rate is 1-2% on Facebook. It can be even more but this is the industry standard. This is why you must get in touch with the best digital marketing company in Lucknow or anywhere else in India to get started with Facebook ads as agencies know how to handle and create campaigns. 

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