How Do You Develop a Monthly SEO Strategy for Your Online Website

by jordan s. Comprehensive Car Insurance

Monitoring your competitors is one of the most important things you can do to ensure that you’re not being left behind. If they are ranking well in search engines, it’s likely they are doing something right and there is a chance for them to take clients from you.

You can set up Google Alerts to let you know when new content is posted or news about your competitors hits the web. You can also use tools like SEMRush (SEM stands for “search engine marketing”) or BuzzSumo (BuzzSumo helps identify what content is trending on social media) and enter in competitor names as keywords so that their website appears higher in search results than yours does when people search for those terms associated with their business.

Analyse Your Site

Before you start developing a monthly SEO strategy, it's important to understand the current state of your website and choose the eligible best SEO services Sydney. This will help you determine where you're starting from and what steps are necessary to move forward.

Analyse Your Site - You can start by looking at some basic statistics about your site, such as traffic sources and referring domains. You may also want to do an analysis of keyword performance for each page on your site—this will give you insight into how well individual pages are doing in terms of search engine optimization (SEO).
Understand Your Website's Strengths and Weaknesses - Another important step is analysing how well other websites are ranking against yours in search results. Also consider how much competition there is for specific keywords related to your business or industry (e.g., if someone searches "online shopping" on Google, what sites do they see first?).

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Target New Keywords

The next step in developing your monthly SEO strategy is to target new keywords.

You want to look for keywords that are relevant to your business, but also new and trending. This will help ensure that you're getting the most out of your efforts.
You want to target keywords that you can actually rank for (because ranking any old keyword is not going to give you much return on investment).
You want to avoid really competitive terms (like "lawyer" or "attorney"), as they'll be difficult—if not impossible—to rank for without a lot of effort and money. More on this below!

Create a Content Plan

The first step to developing a monthly SEO strategy is to create a content plan. This means that you should have a clear idea of what type of content the website will publish on a regular basis, as well as how much time and money it would take to create all that content.

This can be done in two ways: either by setting up an editorial calendar or by creating an article list for each month containing all titles, descriptions and keywords for articles published during that period.

The most important thing here is that every single article needs to be unique (no duplicate content), relevant for your audience and optimised both for SEs and social media at the same time.

Understand Google Webmaster Tools

With Google Webmaster Tools, you can do almost anything related to your site's search engine optimisation.

This tool allows you to submit your site for indexing, check which keywords are driving traffic to your website and get traffic reports.

It also allows you to see which pages are being crawled and indexed by Googlebot on a regular basis.

Google Webmaster Tools lets you submit sitemaps so that they can be easily crawled by search engines like Google and Bing.

In addition, it provides an XML Sitemap Generator that helps create sitemaps automatically as well as crawl errors that could negatively impact how well your site ranks in SERPs (Search Engine Results Pages).

Review Keyword Rankings and Adjust as Needed

After you've conducted keyword research, it's time to review your organic search rankings for each of those terms. Google Analytics is a great tool to use for this purpose. It allows you to see how many people are visiting your site via search engines, the keywords they used to get there and where they came from (i.e., direct or referral traffic). This way, you can see if there's any opportunity for improvement in any area of SEO strategy based on what keywords are bringing the most leads or revenue as well as which ones don't seem relevant anymore.

If Google Analytics isn't enough data for you or if you want something more specific than just overall traffic data, then consider checking out other platforms such as Google Search Console or SEMrush that provide additional insights into how people interact with your website through search results pages like those found within Google's SERPs (search engine results pages).

Conclusion

So there you have it! A step-by-step guide to creating your own monthly SEO strategy for your online website. Now that we’ve covered the basics let’s move on to some more advanced tips and tricks for improving your rankings on Google. Make sure to choose the right best seo services Sydney.