HOW DO SOCCER CLEAT BRANDS DIFFERENTIATE THEMSELVES?

by William Smith I am marketing expert

Mostly all the soccer cleats are manufactured for the comfortability of players but there are some differences which make them more unique to be a brand themselves. All the soccer cleats have the features in which the traction, ball control, studs, laces and material is the fore most important things to consider. There are some renowned brands like NIKE, ADIDAS, and PUMA that strive to meet the criteria of a good shoe and made their priorities like that.

It is seen that many shoes companies have their own pick of silos from which they get the best speed and movement control material that is good for their brand selling. These silos have their divisions of tires which assume the price ranges, material used, technology and overall quality. Many times you must have seen same looking soccer cleats in market with different price range. It is just because of the different tires or quality levels build for the silo of cleats.

There are some differences in their tires that make brands to be their own best as follows:

Ø  Nike Cleat Tiers

Ø  Adidas Cleat Tiers

Ø  PUMA Cleat Tiers

Ø  New Balance and More

 

1.      NIKE CLEAT TIERS

To make a difference between brands you should know about their different types of tiers in which first one is elite tier as follows:

First Tier- Elite

The top tier is known to be Elite. In this tier, all top class technology is used in order to make it wearable for pros. They are bit costly but all it guarantees the maximum performance on the ground. The price range usually lies in the purchasing of cleats are from $230- $275.

The manufacturing of these types of cleats are usually from top technology like 360 degree flyknit upper, a super receptive internal chassis and there is a sole plate that can be split for better traction.

In these High top Soccer cleats CR7 there are all condition control technology or say treatment is been used. It gives the liberty to shoe in moving any kind of weather with same level of friction, control on the ball and touch.

Second Tier: Pro

These are not very different from the elite ones. Their prices are somehow lesser than the elite as because of slight difference in the material. The outer is mostly different for these than of elites. The price range mostly lies from $110-$160.  These are basically designed for passionate players. The upper of these are of Flyknit and some is altered with the synthetic build. The all condition control is applicable on only synthetic sections of the boots.

Third tier: Academy

This tier is mostly for the semi-competitive players who just love to play the soccer but are not very technical about their boots. They are in affordable prices with regular studs and features. The range lies in $55-$110. There is a synthetic material used in it which is thin but is very comfortable.

Fourth Tier: Club

It is consider being most economic tier that ranges from $35-$70. It is mostly used by youngsters as the material is full synthetic and is not laceless. They are not highly technical and have regular studs and soleplate.

2.      ADIDAS SOCCER CLEAT TIERS

Adidas don’t use the words to define their ties names and numbers. They symbolize it with plus sign to designate luxury, professional models of cleats.

Adidas Top Tier: +

These are designed for professional and highly passionate players. The prices are usually high for it that ranges from $250 and above. The quality and technology used in this is of high class as these shoes are mostly laceless and have a sleek look. They have special wraps instead of laces that give proper grip and your foot won’t slip.

Second tier: 1

These are one step lower to “+” cleats. They are still having their own uniqueness as it offers additional version that consist of laces. Its prices fall into $220+ for highly competitive players. Technology on the inside differs from the technology used on outside.

Third Tier: 2

This tier is for semi competitive players and it comes in affordable prices that start from just $100. Its upper is made of synthetic quality but still holds proper reliability but is low in technology side. The material used in this tier is primemesh than primeknit which is good for the comfortability and durability. It has a different soleplate build.

Fourth Tier: 3

This tier is for the recreational player that loves to play for hobby or adventure. It comes in very budget friendly prices that ranges from 70$- 100$. They have collar and their material is of synthetic that is good at fit.

3.     PUMA SOCCER CLEAT TIERS

In this brand they also use decimal number in the recognition of the cleat tier. It reverses the decimal in comparison to adidas. They use digits like 1.X, 2.X to accomplish.

Top Tier: 1.X

It is the top most tiers usually for the professionals and highly passionate players. They are bit costly as it ranges from $200-$250. They have used top quality material for the construction of their cleat with better quality.

Second tier: 2.X

It is the one step downer version of tier for puma cleats. These are mostly for competitive players that can use cleats for high quality technology with different material. The price ranges fro $120-$130 that is one step economic that 1.X. this tier has the quality material that is light in weight and gives maximum performance on field. The material construction and finishing is one of the best qualities.

Third tier: 3.X

It is also one step downer than 2.X in regard to tier quality and material. These are less expensive and usually affordable for semi-competitive players. It ranges from $80 which is much economic and budget friendly for most of the players. Its upper is super soft and very durable without having the same material and technology. The outsoles are different as they have used economic material on it which is possible.

Fourth Tier: 4.X

It’s the lesser ones for Puma tiers mostly for youngsters. Their prices are way much affordable with likeable build and durable. It is mostly for recreational purpose and is top among the others at price range lies between $55-$60. They have used typical material but are best to hold the hobby.

4.      PUMA KING

Puma has the collection of silo in which there is one hidden but most popular silo called PUMA king. It does not come in the categories of the ties but have the different quality and technology. In this tier the silo offers the King Platinum, King Top, and King Pro from top to bottom. The platinum has the classic K leather and knitted tongue. The upper side of the cleats are without the best technology of platinum but have used k leather on each and everywhere except a back of silicon. There is a fold over tongue than the knitted one. In the positive side this material is very light in weight and prevents from slipping away.

5.      NEW BALANCE SOCCER CLEATS TIERS

This brand has their different type of tiers that is considering its unique style and version. They have different price ranges from the Pro to bottom level each having their own advantages and some flaws. These tiers are mostly unique for their each silo construction. Keep an eye on the products so you can buy the perfect cleat for yourself without any doubt.

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Created on Mar 31st 2021 06:23. Viewed 170 times.

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