How Digital Marketing Generate Quality Leads?

by Kanika Ahuja Digital Marketer

Generating quality leads is not an easy thing. You need to have a perfect marketing plan and the most important element of your marketing plan is the target audience. So, you need to define a target audience first. After that you have to connect with the right persona within your targeted audience. For increasing the visibility of your business and to generate quality leads, you can use various methods like SEO, SMO, Paid Ads, and Email Marketing etc. SEO you have to select right set of the keywords as per your business services and products.

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Then, you have to optimize your website around the targeted keywords and start content marketing. You can also guest blog on various websites. SMO Social media is one of the most effective mediums to increase business visibility. You can launch Facebook Page Likes campaign, LinkedIn follower campaign etc to increase your social following. Make sure you post regularly on all these social media platforms.

On LinkedIn, you can connect with the decision makers in a company and let them know about your products and services.

Email Marketing Gone are the days when email marketing used to produce great results but nowadays it’s all about quality. So, first you have to create a list of people who may be interested in your products and services then you can start sending emails to them. Tools to generate leads quickly, you can use the free tools like "RevDriver by SalesIntel". This free extension by SalesIntel gives you contact info of decision makers in a company.

All you have to do is just install the free extension and visit any LinkedIn profile. This tool will fetch the accurate contact info. Thus, through quality leads you can raise your business effectively. This will help you to extract the correct information.