How colors, typefaces and spacing impacts on your mood - The psychology behind UI-UX design
by WeeTech Solution Pvt Ltd Best Mobile App Development CompanyDelivering the right
content and making it look attractive doesn’t make a good website. A website is
not just about how does it look, but it is also about how does it makes the
visitors feel. Visitors create an image of your site and your organization too
in their minds about on visiting and using your website. The image can be negative or positive, but it
depends in your hands how well you deliver the designing content.
The UI/UX designers can produce
effective and attractive visuals so as to play into the psychology of their
viewers and all this can be done with the help of body of knowledge that has
been created over the period of years. This can be successfully implemented and
achieved only if you gather information regarding different web design elements
and study it well, also if you get to understand that how it affects the
attitude, mood and experience of the people visiting your website.
The below mentioned are
the aspects of website design and development and affects the psychology of the
website visitors to the maximum.
1. Space
The space taken on the
site should be carefully and precisely defined so as to leave a positive impact
on the minds of the visitors. There is a term called as White Spaces which does
not contain any content or visual element. White space is the resting place for
the visitors due to which the importance of White Space is quite high in the
designing work especially when it comes to web designing. The white spaces are
mostly positioned in margins and around the things. The absence of white space
can give your visitor a bad experience of using your site as it get chaotic and
visitors get nothing to rest their eyes. Keeping accurate white space between the
content makes it easy for the visitor to differentiate between what is
important and what is not.
2. Typography
Typography helps you
deliver lot of emotions and feelings to the visitors of your site. The
advancing technologies like CSS3 have helped us find a lot of typefaces which
are now being used on the sites. Typefaces are designed in a way that it can be
used for specific situations and for some specific uses too. Some of the most
common typefaces are:
ü Serif fonts like Times New
Roman are connected with professionalism, seriousness and scholarly
ü Sans Serif fonts like
Helvetica give you more of a modern, clean but an informal look
The use of serif fonts is
more when we need to convey feeling of traditions or importance of knowledge.
Whereas, Sans Serif fonts conveys a sophisticated and upscale content.
3. Content
Content is called to be
the driving force for the websites. With the help of the content, Web design
gives an access to the visitors coming to your site to find the information
they are looking for easily and quickly. Earlier the content used to be filled
in with 8000-10000 words which made if difficult for the visitors to find the
required information and gave them a bad experience overall. But in today’s web
design the content is bound to be organised and edited so as to provide right
and adequate information to the visitors of your site. It is advisable to
provide the right, easy to read, concise and professional information on your
site to give visitors a better experience.
4. Color
Colors also play a
significant role in giving visitors the best experience. The usage of colors on
your site affects the feelings of the visitors on visiting your site. Using
neutral colors like tints, shades and hues of whites and grays lets the user
to rest their eyes while they are on your site. Cooler colors like more of
blues, greens and purples delivers professional, inviting and gives a cold but
at times unfriendly feeling too. Whereas Warmer colors like more of yellows,
reds, oranges gives a soothing and warm feel but at times can also give your
users negative feeling like anger and stress.
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Created on Dec 17th 2017 22:32. Viewed 802 times.