How can you guarantee returning investment on sponsorship?

In the modern world we live in, marketing is everything. It truly has taken over and product placement is undoubtedly more prominent now than ever before.  On our social media through paid ads, on our television screens, or via the traditional methods, such as billboards.

That said, one way of getting your brand out there, without ramming it down the throat of the general public in a rather tactless way, is to sponsor an event.