How can adding Marathi transcription to videos boost user engagement?

Video transcription is the process of adding readable text to video content. Transcription can be in the form of subtitles or captions. The key reason why a lot of content creators use transcription services is that these texts improve the accessibility of their videos. People who have hearing disabilities or people who need translations can understand the context of these videos with the help of these transcriptions. Not only does it make the video more accessible, but transcriptions also add a touch of professionalism to the video. People can understand that videos that have transcriptions are created with the intent of improving user experience. Hence, they are drawn towards such high-quality content.

Viewing Experience

The primary goal of every content creator is to make sure that the viewing experience is wholesome. People must understand the context and meaning of the content that they view. Quick Marathi transcription services can add context to the video making the viewing experience more wholesome. Viewers will know what the filmmaker or content creator wants them to take away from the viewing experience. Although visuals are the strongest tools in content creation, text-based captions can certainly enhance the viewing experience. Plus, the transcribed text can be used to create blogs, articles, email campaigns, and social media posts! 

Search Engine Optimization (SEO)

In addition to making high-quality content, content creators also have to make sure that their content is discoverable on the internet. The only way to do so is by making SEO-optimized video content. How do you make SEO-optimized video content? By adding SEO terms to the transcriptions! Experienced transcribers can fit in SEO-friendly terms into the subtitles and captions. When users’ lookup for terms that concern your video content, they can be directed to your videos. 

Increased Value 

If you use videos for product or brand promotion, having transcriptions inherently increases the value of the video content. For instance, if you host a paid-access webinar, by transcribing the video, you are making it accessible to wider audiences. People from around the world will be more likely to click on your video only because it has subtitles or captions. You can also use the fact that your videos have transcription as part of the marketing process. You can also increase your ROI by charging more for captions/subtitles! Directly and indirectly, video transcripts help businesses increase their content revenue. It makes the product/brand more appealing to an unclear potential customer.

Read Also: Why Hire The Telugu Interpretation Services For Various Purposes?

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Created on Jun 17th 2020 03:49. Viewed 629 times.

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