Articles

How can a good bulk SMS Company can cure abandoned cart syndrome?

by Bulk SMS Bulk SMS Service, Web Development

Summary: This act of putting items into the cart for entertainment or research is putting hefty millions at stake. So, as a good citizen, showering you with knowledge seems the right thing to do. This 7-thumb rule will save your business from unwanted stress and losses.

Shopping abandoned cart syndrome is when a potential customer puts items in the cart but when never wishes to complete the purchase cycle! With so much to do, it is bad news for all e-commerce ventures out there. It is a passing affair for some but a costly affair for several online businesses! 

Top reasons for Abandoned Cart Syndrome

  1. A confused or complicated checkout process
  2. Hidden charges like high shipping costs or additional charges
  3. Takes only PayPal Accounts/ limited Payment option
  4. Lengthy payment process
  5. Website crashes or fails to load
  6. Payment security concerns
  7. Placing items for fun or entertainment
  8. Using cart as research or an organizing tool
  9. Having two minds about the product 
  10. Trouble remembering passwords

Techniques to counteract Abandoned Cart Syndrome

  1. Encourage one-o-one chat: Use bulk SMS services over lengthy queues waiting over calls. Often these queries are misplaced items, return items, change of size or to determine the correct size of a t-shirt or shoes or an undergarment. Answer questions reliably and expediently and prevent customers from the annoyance of a long back-and-forth drama!
  2. Reminder Campaign: Our lives are busy and we tend to forget a lot of things. So, we can give a benefit of doubt to our customers too, in that regard. So, sending a reminder campaign exclusively reminding of the items they have left in the cart, might compel them to end the purchase cycle.
  3. Too good to miss discount: Some people put items in the cart with the hope that its price might dip down or they are just browsing other websites for a discounted price or a less shipping charge. So, ideally, you can spread the word of not-so-avoidable discount through bulk SMS Provider; entice the customer to complete the order.
  4. Create Urgency: It’s a technique that is used by many especially AMAZON when you make people think that you are low on inventory or you’re running out of stocks. By this technique, customers will complete the purchase cycle urgently or on-demand!
  5. Streamline payments: If you have a very complicated payment gateway, chances are high that probably your customers will leave out of frustration! To stop that we can induce technology that sends an SMS in favour of your payment as well as holds your security issues tightly.
  6. Save billing and shipping info: If you want to add-in more cash with your abandoned cart syndrome, you need to make sure that you store your customer’s mailing and billing address. This technique will make the payment gateway time-savvy.
  7. Text-to-vote-poll: If the reasons and techniques have failed to know the real reason behind abandoned cart syndrome, it is time to make a text-to-vote-poll to know the exact reason. The insight you get from the poll will help you to address the situation without any hesitation. This technique offers better sales with increased conversions.
Shopping can be personalized a notch up, where all other queries can be handled on texting rather than on discussing it on long calls.

Sponsor Ads


About Bulk SMS Senior   Bulk SMS Service, Web Development

209 connections, 6 recommendations, 733 honor points.
Joined APSense since, April 25th, 2018, From Delhi, India.

Created on Dec 18th 2020 03:56. Viewed 221 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.