How Businesses Got Transformed Using Video Conferencing Solutions?

by Andrew Lope Business promotion

People have been using video conferencing solutions and video calling applications and software for years now, but during 2020, this technology gained real significance and importance due to the Covid-19 pandemic. Video conferencing is a live audio-visual connection between two or more parties situated remotely, and this connection is made using the Internet. This technology has changed the concept of business communication in the past couple of years, and at present, this is a household thing with smartphones getting more intelligent and wiser and the Internet getting faster and better every moment.

How Video Conferencing Work?

The process of video calling and video conferencing can be split into two steps namely compression and transfer. During the compression process, the camera and the microphone capture analogue audio-visual input that is converted into waves of frequency and amplitudes. This data includes captured sound, colours, brightness, depth and shades. The captured data is converted into digital brackets by the codecs and compressed to minimise bandwidth usage. This data is transferred in the form of packets over the network to the cloud service provider, and then, it is transmitted to the people who have joined the video conferencing. These packets reach the endpoint or the receiver, and here again, codecs act to decompress the data and convert it back into analogue audio and visual. With this process, the data becomes eligible to be received on the screen and in the speakers by the receiver to view and hear.

Components of Video Conferencing Systems

Video conferencing solutions are easy-to-handle because the components are not too many or not too specific to arrange. Here is a quick list of the components needed for successful video conferencing or video calling.

● A network for data transfer, such as wired/wireless local area network, wide area network, cellular wireless and residential broadband.

● Video cameras or webcams that provide video input

● Microphones -- either an external microphone or one built into the accessing device

● A computer screen, monitor, TV or projector that can broadcast video output

● Headphones, laptop speakers or external speakers that can be used for audio output

Then codecs are also required that can be hardware or software-based to reduce too much bandwidth usage by compressing and decompressing the audio-visual data. This typically includes acoustic echo cancellation capabilities and noise cancellation along with acoustic fencing to minimise background noises during video conferencing.

Benefits of Video Conferencing

The top benefit for businesses is that the employees use video conferencing to increase productivity while minimising the company's running costs.

They are also acknowledged as an improved or evolved way of communication and interaction within and outside the company.

They also help businesses reduce travel costs significantly.

One more benefit is that by using video conferencing solutions, efficient meetings can be arranged within the company and between companies and clients, customers etc.

The face-to-face connection between the two parties helps by developing a strong sense of familiarity, and it gives an impression that they have met.

Video conferencing was used regressively during the Covid-19 pandemic by businesses all over the globe for community-building activities and social gatherings.