How Brand Equity and Publicity SEO Boosts the Value of Business and Real Estate

by PRC Agency PR

If you ever wonder why household name brand companies continually advertise, it's because they understand the value of their brand equity.

Brand Equity is the value of a clear message associated with name recognition and awareness. When you purchase a brand-name product for a higher price than an identical generic product, you've experienced brand equity.

Today, small business owners, real estate owners, insurance agencies, and health care facilities can add value with what Niche Quest Media calls Branding and Publicity SEO.

Learn more about how to build brand equity at https://www.nichequest.com/

Branding and Publicity SEO is a marketing formula combining multi-channel content distribution.

The distribution channels include articles and press releases appearing on news sites such as Google News, Yahoo, Associated Press, USA Today, Fox News, and hundreds more. Niche Quest promotes articles on third-party blogs, Google and Apple podcasts, Slideshares, infographics, and video.

Additionally, Branding and Publicity SEO campaigns can include display ads appearing in front of a targeted audience on news sites and apps such as CBS News, Fox, Bar Stool Sports, and many more. The visibility can be laser targeted by geographic area.

The constant visibility triggers consumer trust and word-of-mouth marketing, producing the highest converting way to get new clients.

Brand and Publicity SEO is now affordable and available to small to mid-sized businesses, not just large corporations, celebrities, and politicians.

The system works in hyper-local markets like NYC, where visibility online is via neighborhood searches, proximity to landmarks, transportation, and specific buildings such as the World Trade Center or Empire State Building.

For local businesses such as insurance agencies, articles can target and rank on the search engines for niche topics. Brand recognition becomes memorable with articles like Tesla insurance guide, Ferrari insurance guide, fine art insurance, or jewelry insurance guides. The articles may also be repurposed in high visibility press releases with local geographic targeting via neighborhood, town, county, city, and state names.

Branding and Publicity SEO provides visibility right in front of the target consumer. High-value visibility on name-brand news sources builds trust and brand equity, increasing market share, opening new markets and income streams.

Local real estate brokers and owners have an untapped opportunity to add recognition, value, and an advantage over their lesser-known competitors.

Real estate value has been subject to location, location, location. Look at name-brand businesses like Home Depot, Starbucks, and McDonald's, which have prime locations in every town nationwide. They have pushed the little guy out of the way.

Today, laptops and mobile phones have become the new main street, the new location, location, location. A property owner can get visibility online via news sites, display ads, Google search, and many other avenues. With the right strategy, a business or real estate owner can add significant value by building their brand equity for a fraction of the cost of brick-and-mortar visibility. The right brand and SEO strategy is like placing a billboard on every street their ideal new customer travels.

Think about the local shopping mall, apartment complex, or golf course. Consumers don't think about them unless they drive by or someone triggers the thought.

Visibility on the top online news sites makes them memorable and gets people talking. With everyone on a social site such as Facebook or Instagram, local social sites such as Alignable, or communication sites such as Zoom, Branding and Publicity SEO have turned online search into social sharing.

Visit https://www.nichequest.com to get the content you need to become the go-to source for information and products in your niche.