How Audio Is Transforming Social Media | Voices CEO Talks Branding Potential

by PRC Agency PR
How Audio Is Transforming Social Media | Voices CEO Talks Branding Potential

Are you looking to make a mark for your brand and your company? If so, Voices’ CEO David Ciccarelli says it’s time for you to invest in audio.

His industry think piece, authored for SPINSUCKS and titled ‘The Social Audio Revolution Is Here’, explores the boom that has been witnessed in audio-driven social media spaces following the success of Clubhouse.

Go to to find out more.

In just one nascent year of development, Clubhouse – in essence, a hub of audio chatroom spaces - attracted over 28 million followers. Developed by industry newcomer Alpha Exploration Co., the platform is rapidly growing - which, according to Ciccarelli’s article, is an indicator of a broader shift towards audio spaces in order to combat global Zoom fatigue.

Citing further industry developments, such as Facebook, Reddit, Spotify and Twitter, all pioneering and branding their own audio spaces, Ciccarelli, himself a market leader in the creator economy, argues that marketers like yourself should consider the audience exposure and branding potential of audio content.

As such, the thought leadership piece channels Ciccarelli’s experience at the frontline of the social audio revolution, as well as the advice of a host of other veteran industry CEOs. It offers you three key ways in which you can maximize this burgeoning space.

In particular, Ciccarelli provides insights on how you can ‘rent’ someone else’s pre-existing audience on an audio-based social platform through advertising, as you authentically grow your own audience on that same platform.

About David Ciccarelli and Voices

David Ciccarelli founded Voices, which today has a talent pool of over 2,000,000 freelance voice artists. To date, they have worked with over 42,000 different companies, including top-tier firms and media institutions like Shopify, Microsoft, BMW, Hulu and The Discovery Channel. 

They are proud to have cultivated a reputation for forward-thinking, innovative practices and as industry leaders in the realm of audio content, production and social media. 

As Ciccarelli stated in the report, “Once you’ve learned what a social audio space offers, set a few parameters to analyze audience engagement, weigh the value of your efforts, and look for opportunities to generate additional returns. No matter what approach you choose, it will benefit your company as the social audio revolution unfolds.”

If you and your brand are ready to take your content to the next level, the dawn of social audio media is here. 

Visit to see how you can capitalize on this thriving new market space. 

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Created on Jun 8th 2022 23:42. Viewed 242 times.


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