How a White Label Advertising Agency Can Help Your Company After Layoffs and Furloughsby Kevin Smith Author
This is a very tough economy. Even large, worldwide companies are feeling the heat. Many shops and restaurants have been forced to close for months, and of those- a significant portion won't ever open back up again. If your creative agency or advertising company is struggling, you probably already know it is time to make a few uncomfortable decisions. This means you'll need to make the budget anyway you can, including furloughing some employees and laying off others. But that doesn't mean your end clients will accept any less work for their money. So, what can you do? The answer is to hire a white label advertising agency to fill in the gaps!
A white label agency is an agency that offers a digital marketing partnership to your own marketing company. Your advertising agency can partner with another in order to provide your clients additional areas of service utilizing their own branding. In this case, you could be offering PPC services. When you partner with someone who offers white label PPC management, your own clients will reap the benefits of expert-handled PPC services and you won't need any employees on your side of it to actually be the one managing the campaigns.
An industry expert white label partner will create and offer you a comprehensive online marketing solution. This will complement your existing marketing strategy as well as work in conjunction with your client’s current goals. By working together, you will be able to provide your end client with tracking and reporting on industry-specific Key Performance Indicators (KPI’s.) These include site traffic, channels, bounce rate, ROI, and more, which will all work to provide a complete and inclusive marketing solution.
Remember, this isn't passing off clients to someone else. Everything is branded like it's coming from your company. A white label partnership relationship will help significantly with brand loyalty, because your clients will look to you as a leading marketing industry expert. They will know you can provide services to fit all their needs. And it will be true; you can- with a little help, of course!
Are you an advertising agency that is looking to offer your same online marketing service offerings to meet the needs of your clients after cut backs, layoffs, or furloughs, this is a wonderful way to make it happen. Hiring a white label agency will be beneficial for your business so that you can provide the services your end clients expect, like Pay-Per-Click Advertising (PPC), without the additional support staff that this work would actually need. You'll be saving countless hours and tons of money, while continuing to bring in the revenue you were before the economy took a turn for the worse. It's what is best for everyone!
Created on Apr 21st 2020 04:38. Viewed 217 times.