Hotel Marketing Trends 

Hotel marketing trends are changing very quickly. They depend on the expectations
and requirements of the visitors and clients. So businesses must be ready to adjust to them
quickly to retain their guests.
Read in this post about hotel marketing trends you need to consider if you want to attract
more visitors.
Write About Safety
When people select a hotel they consider the level of safety. So, here your task is to
highlight the security measures taken within your hotel through your marketing activities.
How? You can write a post about safety levels on your blog and share it on social media as
well.
Flexible Cancellations
When people are looking for a hotel to book, they want to have flexible conditions
for cancellations. So having a flexible policy of booking cancellation will give you a
competitive advantage on the market, making your hotel more attractive and outstanding
than the direct competitors.
Explore Current Market
To be aware of hotel marketing trends, you need to research the current state of the
industry and market, your competitors, what are they serving, new implementations, etc. Of
course, marketing changes due to the current global situation, for example, the pandemic forced
lots of hotels to close or decrease their prices.
Additionally, hotels implemented sanitary measures, provide distances between
guests, advanced cleaning of rooms and occupation analytics.
Enable Customer Experience
The main purpose of marketing activities is to improve services and enable customer
experience. This depends on numerous factors like the room ́furniture, the daily menu, the
services, staff attitude, and so on.
Competition in the hotel business is high, so owners have to consider all reviews of their
customers and do their best to fix all the issues. Service must be constantly improving.
The video is in Trends
These days, video content is considered to be the most effective tool to promote your
services among competitors. So a good idea is to convert everything you write on the blog articles and social media posts into video content. Think of creative ideas to include in the
videos, tell about your services, your history and so on.
Influencers have a huge impact on their followers, more than you think. But you need
to approach the selection wisely. Make sure they have real followers starting from 300-400K
on social media.

Lucia González, marketing manager Flame Analytics