HERO Cars Are 'Rolling Billboards" for Designated Driving in New Jersey Townsby DAVIS BROWN PRC Agency
We at the HERO Campaign are dedicated to promoting designated drivers and we recently worked with businesses and police departments in seven southern New Jersey towns to unveil a fleet of HERO cruisers. The police vehicles, wrapped with HERO Campaign logos and messages aimed at promoting designated drivers, were unveiled recently at a ceremony held at the Boardwalk Promenade and JFK Boulevard in Sea Isle City, NJ.
By deploying the HERO vehicles, police departments from Atlantic City, Linwood, Sea Isle City, Lower and Middle townships, Ocean City, and Evesham Township, have partnered with the John R. Elliott HERO Campaign for Designated Drivers and its “Summer of HEROES” initiative, to remind motorists to always have a safe ride home whenever they consumer alcoholic beverages.
Now in our 20th year, we established the HERO Campaign in memory of Navy Ensign John R. Elliott of Egg Harbor Township, NJ, who was killed in a collision with a drunken driver in July, 2000, two months after graduating from the United States Naval Academy, where he was named the Outstanding HERO of his graduating class.
Our HERO cruisers display the eye-catching message, “Be a HERO. Be a Designated Driver,” and will serve as rolling billboards as they travel around their communities on traffic duty, at special events, and at area schools.
“We are grateful to our law enforcement partners for helping us save lives by encouraging safe and sober designated driving,” HERO Campaign Chairman and Co-Founder Bill Elliott said. “With these rolling billboards reminding South Jersey residents of the importance of designated driving, we will keep our roads safe from the dangers of drunk driving.”
At the ceremony, Sea Isle City's Mayor Len Desiderio and Police Chief Tom McQuillen were joined by police officials from each town, along with HERO Campaign Chairman Bill Elliott and business sponsors of the HERO Car signage program, which include Kindle Auto Plaza, the Foster Karney Foundation, Hard Rock Hotel & Casino Atlantic City, ANA Towing, Car Toyz, Ironworkers Local 399 and Jane French.
In addition to law enforcement, we at the HERO Campaign partner with bar and tavern owners, schools and colleges and professional sports teams to register thousands of designated drivers annually.
For more information on the HERO Campaign, go to https://herocampaign.org/.
Created on Oct 17th 2020 14:50. Viewed 31 times.