Here’s Why Your Amazon Product Listings Are Failing To Convert a Lead

by Lisa Russel Content Writer

Amazon is a massive marketplace. Among this vast ocean of sellers, earning the best seller badge is quite challenging. You might be having superior quality products as compared to other counterparts of yours, yet until and unless you have a killer sales copy which is unique, engaging and compelling, you cannot expect to hook the attention of your potential customer. A product description is a crucial conversion tool and this is why Amazon copywriting services have become in great demand.

If your products are unable to make the potential customers reach the point of purchase, then you might have committed any of the following mistakes -

Unappealing Product Descriptions

The biggest mistake sellers make is to stuff the description with keywords instead of highlighting the quality and features of the product. In some unusual cases, they repeat the copy from the bullets in the description section. This blunder is a huge loophole in the product description. Moreover, poor use of language, sentence structure and grammatical errors hinder readability. It also evokes a sense of suspicion in the mind of buyer. The buyer might doubt whether the product is credible or not. Therefore, for a well-written product description devoid of any linguistic flaws, it becomes essential to rely on expert Amazon copywriting services.

No demonstration on how to use

If you fail to give a demo of your product, you fail to engage a potential customer. Bullet points describe a product insufficiently. And therefore, a product description needs to work as an infomercial and mention the multiple ways in which the product can be put to use. This description is more effective as compared to the one which merely states its features.

Information insufficient for buyer

Many a time, a product is purchased by someone else but is used by someone else. For instance - parents buying tiffins for school-going children. In such cases, the product information needs to address the apprehensions of the buyers and not users. Children might be more intrigued by the color and design of the tiffin, but parents would want to look into other relevant details regarding insulation, leak-resistancy etc. of the tiffin. Hence, the product description needs to be written keeping in mind the target buyers. Otherwise, it would be a waste of sales space.

Why are online sellers opting for Amazon copywriting services?

Average copywriters don’t know about the rules and regulations prescribed by Amazon regarding product listings. However, Amazon listing specialists in New York are well aware about such rules. They are even well-acquainted with the mindset of a regular Amazon shopper and know how to appeal them. They have an innate ability to make your product stand out in the crowded digital space.

Amazon listing specialists in New York make sure that there is an informative title, a great image, crisp bullet points, relevant product description along with necessary paragraph breaks.

Data4Amazon provides unmatched product listing support to Amazon sellers. If you are looking for a product listing that boosts your conversion rate, then drop a mail at info@data4amazon.com.