The use of Ads has been around for quite a few years and businesses always find them effective when it comes to boosting their sales or expanding their reach. Among different types of advertising platforms, Google Ads are the most popular one. Understanding the reasons behind this is a no-brainer.
But experts have detected a glitch in Google Ads that has been ignored for some time. This flaw is defined by the lesser efforts being put by digital marketers in improving post-click experience than pre-click experience.
A study revealed that over 95% of clicks don’t actually lead to conversion. This may appear shocking but it is quite well accepted in the digital advertising industry. It makes no sense to count just on the massive volume of visitors, of which only a small percentage are expected to convert.
Conversions hold immense value because, in the end, they are what will the best SEM agency in Delhi demonstrate to its clients the value of utilizing Google Ads as a marketing tool. Therefore, we have come up with 5 strategies in this post that will help you improve the post-click experience.
1. Ad message should match the landing page
To increase ad conversion, it is necessary that your landing page and ad messaging match. A conversion is not likely to happen if, after clicking your ad, the visitor lands at a page that is not relevant to your ad.
In order to connect an advertisement with a landing page, there are a few things to consider. Make sure that the landing page and ad content for elementary search advertising use parallel keywords and calls to action.
To increase ad conversion, it is necessary that your landing page and ad messaging match. A conversion is not likely to happen if, after clicking your ad, the visitor lands at a page that is not relevant to your ad.
In order to connect an advertisement with a landing page, there are a few things to consider. Make sure that the landing page and ad content for elementary search advertising use parallel keywords and calls to action.
The main motive behind this is to deliver the user an easier and relevant experience throughout both the pre- and post-click phases. If done smartly, this strategy is much likely to enhance conversions. Try to keep the ad and landing page's title and offer consistent.
2. Personalize
Every ad landing page should be designed keeping the target user or consumer in mind. By personalizing the landing page, you can make it easier for the visitors to relate to, connect with, consider, and ultimately convert through your advertisement.
Every ad landing page should be designed keeping the target user or consumer in mind. By personalizing the landing page, you can make it easier for the visitors to relate to, connect with, consider, and ultimately convert through your advertisement.
Including a chat box is another thing that can be attempted by digital marketers to make the landing page more unique. A visit may find it easier to interact with a bot or representative to clarify any questions that may arise. This tends to exhibit consideration and attention for the visitors that are highly essential for conversion.
3. Keep the landing page simple
The conversion objective of an ad campaign should be conspicuously displayed on the landing page in order to encourage consumers to go with the conversion. It is recommended to keep your conversion and CTA button on the landing page at a 1:1 ratio. Therefore, it is better to place just one CTA button on a landing page as just one conversion objective is there.
The conversion objective of an ad campaign should be conspicuously displayed on the landing page in order to encourage consumers to go with the conversion. It is recommended to keep your conversion and CTA button on the landing page at a 1:1 ratio. Therefore, it is better to place just one CTA button on a landing page as just one conversion objective is there.
The landing page should contain only one CTA button that would be clickable. Verify that the page doesn't contain any off-page or external navigation links. Make sure highlight every single element that is likely to be used by a visitor to accept the offer made.
4. Improve
Nothing is flawless, and there is always a scope for improvement. Digital marketing is an extremely dynamic field and this goes very much true in this case. What works now may not necessarily work tomorrow. Therefore, improvement should always be an objective of an ad campaign.
You may experiment with A/B testing a range of elements on the landing page to improve post-click experience. Some of these elements include:
• Try different ad copies
• Alter the page design
• Form architecture
• Action-driven button
• Form length
• Color palette
• Branding position
5. Thank You Page
A good thank you page is intrinsic to a wonderful post-click experience, according to a top Ad agency in Delhi. You ought to link the CTA click to a smartly designed thank you page. A message thanking the customer for getting converted must be shown on this thank you page.
Nothing is flawless, and there is always a scope for improvement. Digital marketing is an extremely dynamic field and this goes very much true in this case. What works now may not necessarily work tomorrow. Therefore, improvement should always be an objective of an ad campaign.
You may experiment with A/B testing a range of elements on the landing page to improve post-click experience. Some of these elements include:
• Try different ad copies
• Alter the page design
• Form architecture
• Action-driven button
• Form length
• Color palette
• Branding position
5. Thank You Page
A good thank you page is intrinsic to a wonderful post-click experience, according to a top Ad agency in Delhi. You ought to link the CTA click to a smartly designed thank you page. A message thanking the customer for getting converted must be shown on this thank you page.
This thank you page enables a true connection between a business and its client/customer while also increasing the likelihood of conversions.
The Conclusion
Whether you are already running an ad campaign or planning to launch one, your focus should always be on improving post-click experience that is vital to the campaign’s success. However, choosing the best SEM agency in Delhi would ensure that this aspect is managed in a professional and effective way.
Whether you are already running an ad campaign or planning to launch one, your focus should always be on improving post-click experience that is vital to the campaign’s success. However, choosing the best SEM agency in Delhi would ensure that this aspect is managed in a professional and effective way.
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