Video is increasingly becoming popular because of the potential it holds for businesses that want to give their digital marketing strategy a boost. In fact, it is predicted to take up 80% of internet traffic by 2018. It is widely considered as the next big thing for digital marketing that more and more entrepreneurs are investing on the creation and publication of video content. 

But does jumping on video marketing guarantee automatic success for businesses? Realistically speaking, it does not. There are still some factors that can contribute to its success such as:

Informative videos with speaking heads and graphics can go viral. However, it must be relevant and timely. It must be interesting enough, and if possible, relatable, so as to increase its chances of getting likes and shares from the audience.

Depending on the type of video content you’re planning to publish, the length of the video should be put into consideration. We live in a generation where attention spans are becoming shorter and there are many things that constantly try to grab everyone’s attention. It is therefore important to keep your videos considerably succinct. 

Keep in mind that your audience is on the internet for a reason. It doesn’t matter whether they’re looking for entertainment, information or communication. The quicker they get the information they want, the more likely they are to keep coming back to your channel/profile to see more of your content.

Your audience is more likely to keep watching your video content if they’re not threatened by the overwhelming length of the video. They’ll more likely watch a four-minute video about constellations than a two-hour special about the subject. Keep your videos short but entertaining to keep the clicks, likes and shares coming. 

Remember that the internet is a very vast space where you can carefully select the platforms in which to put whatever content. Some of the most popular sites for video marketing are Youtube and Vimeo. Other social networking sites such as Facebook, Twitter, Instagram and Snapchat can also be very good platforms where you can increase your chances of boosting your video marketing campaign. 

You can’t expect for your video to reach millions of people worldwide as soon as it’s up on the internet. Aside from impressive content, you’ll also have to be consistent in posting good content in order to acquire the trust of your audience. 

Create a schedule that you can follow for the creation and publication of your video. This guide will help you keep an eye on the amount of content you’re creating, their quality, and also serves as a guide for your audience. It gives them a definite date that they can look forward to if they want to see more original content from you. 

More than knowing what video marketing can do for your business, it's also equally important to know how you can do it right. Of course, there are two options for video marketing. You can do it via the DIY route or work with a video marketing agency. But whichever route you decide to take, remember that video takes consistency and dedication. It's a task that can be demanding but also fulfilling at the same time. 

Report this Page