Help Clients Find Your Physical Therapy Clinic with Voice Search

by Maryna Bizhikian COO at Digital Clever Solutions

With technological advancements constantly changing the nature of software and algorithms, it can be a challenge to keep up with the latest search engine optimization (SEO) standards. Still, as a physical therapist, it is crucial to develop an SEO strategy that draws potential clients to your website and your practice.

Investing some time in learning SEO voice search basics, you can significantly increase your visibility online and grow your practice by leaps and bounds.

Stay in the Know about SEO

Web search algorithms produce lightning-fast answers to our questions. Hands-free web search tools like Alexa and Google Nest that respond to verbal commands and queries are new additions to the web search ecosystem, and they are quickly becoming standard conveniences for everyday users.

You can use voice search technology to navigate while driving, so you can keep your hands safely on the wheel. You can walk down the street and do a verbal search for a local restaurant without having to type while strolling.

Voice search technology is especially beneficial to people with mobility limitations. As a healthcare professional, adding the convenience of physical therapy voice search can be a real plus for your clients.

Understanding Types of Voice Queries

There are basicallt two types of voice queries:

Voice Search
Voice Command

Voice search lets the querent user speak words that auto populate into the search engine. From there the search engine treats the words as if they were typed in and renders a search engine results page (SERP) with a list of ranked web pages that provide answers to the question.

A voice command is a directive for a digital assistant to perform a specific function, as when you ask Alexa to play one of your favorite songs. Some popular digital assistant tools include:

Echo Dot, powered by Alexa
Google Nest
Apple HomePod

Tools like these do not render a collection of results because they are designed to perform a specific function. They only provide a single result or answer to a question.

Voice search can help you to capture more leads, but you need to make sure that your content is ranked higher than that of your competitors.

Make Your PT Clinic Stand Out

To gain and keep an advantage in voice search, you need to first be sure that all your online profiles—like Yelp, and Google My Business—point to your practice in a cohesive way. They should all have your accurate business name, address, and phone number.

A digital assistant will collect information from these sites, so it is a good idea to completely fill out as many as possible. The greater your visibility online, the easier it will be for search algorithms to find your profiles.

To rank high in SERPs, you need to do some research to find out which physical therapy search phrases and questions people commonly use. Incorporate the most common keywords and phrases to formulate your website’s content, so that search engines can make a perfect match with user queries and your content.

The ultimate goal is to highlight your specialties using words and phrases that potential clients use the most to find your services. This will help to organize your content in a way that voice command and voice search tools can easily understand

Optimize your website for Voice Search With These Tools

Wordpress is one of the most popular website platforms. If you use Wordpress, you can choose between two plugins that will help you harness the power of voice search and gather more leads.

Universal Voice Search enhances the user experience by deploying voice search on every webpage on your site.

Virtual Assistant for Wordpress plugin, allows you to build a digital assistant specifically for your website that caters to your specific business needs.

Get Expert Help

There’s plenty of information out there to help you optimize your website for voice search, but you never have to go it alone. You can contact web development experts. They’ll help you optimize voice search to your advantage, to help you increase your web traffic and grow your practice.