Health Benefits to Heighten Latin America Flavored Milk Market : Ken Research
Ken Research announced its
latest publication on, “Flavored Milk
Consumption Volume and Growth Forecast to 2021-Latin America”, offering insights on Flavored Milk consumption in the Latin America
Market. The publication includes an insightful analysis into the operating
environment for the Flavored Milkmarket in Latin America. This report includes
top level Flavored Milk consumption actual data for 2010-2014, provisional data
for 2015; while forecasts are provided for 2016-2021. The countries covered in
this report includes Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica,
Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay,
Peru, Uruguay, and Venezuela.
Economic Environment of Latin America
The country remains captured in recession
since quite a few years. Latin America’s Economy contracted consecutively in
the last 2 quarters of 2015 and witnessed the sharpest fall in six years in Q4
which lead to an indication of economic weakness at the beginning of the year 2016.
The region’s aggregate GDP is estimated to have decreased 1.2% year-on-year in
the first quarter, which continues to suggest overall weakness in the region.
However, all economies in Latin America are not operating at the same stage.
With some economies managing the region’s recession better than others, and are
growing, while others are facing a severe economic deterioration.
The 3 major countries working to hinder the regional
GDP aggregate are Brazil, Ecuador and Venezuela. Brazil,
the region’s largest economy, is experiencing its deepest recession since the
1930s. The Ecuadorean economy is facing persistent fiscal weakness due to
low oil prices. Venezuela, where electricity is being rationed, the work week
has been shortened and the government even changed the time zone to reduce
evening electricity usage, remains rooted in a profound political and economic
crisis, which shows no signs of ending anytime soon.
The current economic conditions and global
developments are being reflected in the country’s improved Q2. After having
experienced heightened volatility in financial markets earlier this year, the
region transitioned to a smoother period in the second quarter, which prompted
a stabilization in exchange rates. Heading into the second half of the year,
the region’s economic activity is expected to stabilize and is seen improving
gradually in the coming quarters. Nevertheless, risks to the short-term outlook
persist. Major currencies in Latin America are likely to experience a renewed
episodes of volatility as capital inflows reverse their path—due to
developments with U.S. interest rates—and commodities prices lose the ground
they gained in recent weeks. These factors, in turn, have the potential to fuel
inflationary pressures and, in a context in which fiscal stimulus remains
constrained as several governments in the region are tightening their budgets,
they could prevent central banks from using monetary policy to stimulate
domestic demand.
Brief Overview of the Flavored Milk Market in Latin America
Flavored
milk is a dairy drink produced with milk, sugar, colorings, and additional
flavor and sweetener. It offers some vital nutrients such as calcium,
potassium, protein, phosphorus, vitamins A, D and B12, niacin and riboflavin.
The flavored milk is generally available in different flavors such as strawberry,
chocolate and vanilla flavors in fat free and low fat ranges.
Drinking
Milk products in Latin America are not only expanding in volume but also
gaining in sophistication and health orientation. Brazil is considered the top
flavored milk drink market in Latin America. In the next few years, the demand
for flavored milk is anticipated to incline globally especially in Latin
America and some regions of Asia.
Major Players Flavored Milk Market inLatin America
The major
players of Flavored Milk Market in Latin America are Danone Argentina,Mastellone,
Nestle, GrupoLala, Gloria and many more.
Danone
Argentina is the leading group of flavoured milk in Argentina with a value
share of 24% in 2015. Danone is a company which constantly works on innovation
to present the consumers with new range of products. Danone was followed by Mastellone,
accounting for 22% of value share.
In
Mexico, GrupoLala remained the clear leader in drinking milk products in 2015 with
an overall value share of 37%. The company shows constant new product
development focused on satisfying the particular needs of different targets,
from children, to women and elderly people, among others. Its portfolio
includes a number of health and wellness products and its products are
distributed through a variety of channels.
Nestlé
Ecuador SA remained the leading player in Ecuador in 2015 with a 23% value
share. The company’s brands La Lechera, La Vaquita, Nesquik, Milo and Ricacao
are renowned and highly positioned among consumers. This is due to the
company’s great investment and efforts in constantly innovating its products
and organizing marketing campaigns. In addition, the company was not affected
by import barriers, as it produces most of its products locally.
Flavored Milk Market in Latin America Prospects
·
According to trade sources, In
Argentina a large number of factors will contribute to the increased demand for
flavoured milk products. Additional health benefits such as iron, zinc and
vitamins in the coming years will cause a boost in the demand for these
products. Certainly companies such as SanCor and Mastellone will lead this
trend with new launches.
·
The Brazilian drinking milk market is
expected to grow at a CAGR of 4% in the forecast period. The Brazilian economy
is going through a catastrophic period, with factors like growing inflation and
falling GDP challenging the flavoured milk market. Despite of stagnated milk
prices, rising logistics and packaging costs will tend to elevate per unit
costs to customers.
·
In Mexico, consumer’s entertaining
ways of consuming calcium led to a growth of flavoured milk drinks. Drinking milk products is expected to
increase over the forecast period, to reach Mx$69 billion in 2020. Since
drinking milk is considered a staple to Mexican consumers, it is expected to
increase along with the rate of population growth.
Key Topics Covered in the Report
·
Latin America Non Alcoholic
Beverages Market
·
Detailed profile of Latin
AmericaFlavored Milk Market
·
Latin America Beverages Industry
·
Value and volume analysis of
Latin America’s Flavored Milk Market
·
Latin America Milk Consumption
·
Consumer demographics, trends and
behaviours
·
Brazil Flavored Milk consumption
·
Historic and forecast consumption
in the Latin America’sFlavored Milk market
·
Mexico Flavored Milk Market Size
·
Major players in the Latin
America’s Flavored Milk market
·
Latin America Flavored Milk
Market
·
Future Prospects of the Flavored
Milk Market in Latin America
·
Latin America Flavored Milk
Market Size
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Contact:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-124-4230204
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