#HASHTAGS ON TWITTER, OUR BEST ADVICE
by Brahim A. APSense Adviser for Social Media!HASHTAGS ON TWITTER, OUR BEST
ADVICE
Category: Community
Management , Social Networks , Twitter
If you are a fan of social networks, you must have
already heard about hashtags on Twitter or Instagram. These words or short
sentences preceded by the pound symbol "#" found on the publications
of certain networks.
For the theoretical side, a hashtag is a marker used to mark a content with one
or more keywords.
In this article, we will discuss their use of Twitter.
hashtags on Twitter?
On Twitter , one of the networks where Internet users most often use Hashtags,
their use has several interests:
A word to contextualize and sort information
On Twitter, more than 5,500 tweets are exchanged every second in the
world. So there is a lot of information exchanged every day. Some are
relevant, others a little less.
A hashtag gives context to a tweet. Indeed, on Twitter, a publication is
linked to all others containing the same hashtag. This is a way to group
all the tweets dealing with the same theme.
So, if you want to get tweets about social media, you'll just have to search on
the hashtag "#SocialMedia"
to access all the tweets containing this keyword.
Clearly, these keywords have the function of referencing and connecting the
tweets between them.
Words to increase the longevity of publications
The life of a post on Twitter is relatively low, it is usually about twenty
minutes on average. However, to lengthen their lifespan and prevent your
tweet from getting lost in the depths of Twitter too quickly, you can add
hashtags. By choosing the right hashtag, your tweet will be more easily
found by users. A hashtag can also increase the visibility of your tweets
over time!
How to choose the right hashtag?
On Twitter the most popular hashtags are mostly those related to
news. You can also in real time identify the most used hashtags of the
moment thanks to the trend block.
When you tweet, you have the choice between using an existing hashtag or
launching your own keyword! This may be relevant if you want to create an
event or contest for example.
To create a hashtag that works, several points to respect:
·
A good hashtag is a short hashtag. It must
be easy to memorize and spell. Do not
hesitate to use acronyms!
·
It must be as clear as possible. A hashtag
can also be a short sentence. You will not be able to use a space, but
feel free to use capital letters, it will not impact the hashtag and it will be
easier to read. Note for example: #SocialMedia
instead of #socialmedia
·
Remember to check if customers have not already
created a hashtag to talk about you. They might
already have found the right hashtag!
·
Once you have found your keyword, do not forget
to check its history. Remember to check if the hashtag has already been
used, in what context and how long ago. This could save you some odd numbers.
To encourage users to use your keywords, you can register them directly on
your products and goodies. Finally, remember that hashtags is good, but we
must avoid over-abuse! The ideal on Twitter is to use 1 or 2 per
publication. Unlike Instagram where you can easily multiply hashtags without
problems, they could affect the readability of your tweets!
As a reminder, hashtags are short words that can help you gain visibility,
help you track your e-reputation and also help you in your
waking work ! If
you use Twitter in your social media strategy, do not forget to follow the KPIs
to make sure you use this social network effectively.
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Created on Nov 20th 2019 14:05. Viewed 793 times.
Comments
Rosie Harman Technology Enthusiast
Informative article, I think you need an image without watermark Nov 21st 2019 04:30 |
Thanks for the informational article Brahim A, and You are Successful! :)
Nov 20th 2019 19:37 1 Likes