Half Truths and Whole Lies: 4 Common Misconceptions About Social Media Marketing

by Jack Roy Digital Marketing Services

Digital marketing is an industry that is always on the cutting edge. This is because, in our profession, we constantly have to adjust our practices for yield in an environment where no two days are the same - the internet. This environment is the same one in which billions of potential Digital Marketing Company Southampton clients take advantage of the virtual platform for a host of activities. Social media marketing in particular have changed the course forever. However, with the rapid changes, the industry is also flooded with misconceptions about certain practices. In this blog, we focus on dismantling those associated with social media marketing.

Misconception # 1: It does not matter when you Post, As Long As It Out There

No opening or closing time for social media, so it should be fine to enter at any time, right? Wrong! Your account data monitoring and analysis is useful for determining effective posting schedule. This ensures that your audience does not just look at your content, but engage with it as well.

Misconception # 2: You Can Delegation of Social Media Marketing For Anyone On Your Team

The idea that anyone can do social media marketing because most people have social media accounts are either lazy and counterproductive. Post your breakfast for fun is nowhere near as curate content for a goal-oriented brand. Having a knowledgeable social media professionals to develop strategies and implement help to move towards focused.

Misconception # 3: Only the Young Audience Can Achieve Via Social Media

At face value, it seems like social media is dominated by young people. This is only true to a certain extent because there are certain platform more attractive for the audience of middle-aged and elderly. These include LinkedIn and Facebook, so do your homework before you decide which platforms are well worth the investment.

Misconception # 4: Stick To Business - No Cares About Your Personality

While your social media accounts are an extension of the business, they also offer a unique platform for direct engagement with the public. Developing human persona and voice that the audience can relate to is important for this purpose. You want to build trust and is recognized as an authority in your field, so be careful and consistent in the way you craft your brand through social media.

Cleaning turbid information is only the beginning. There is so much you can learn about social media agency in Newcastle. Contact us with any questions you may have.

Mad Cat Marketing provides Digital Marketing Company Southampton, Hunter Valley and Australia wide. Lets chat to see how we can grow your business through social media marketing.