Hacking your way into the App Store Search Rankings

The most common way of discovering new apps in the app stores is general app store browsing and almost 40% of the apps were a result of app store searches, as evidenced by a Google survey. However, there is still the fact that there are more than 1.5 million apps in the app store, of which only one app is downloaded a month. Make your app visible in the sea of options, rather than letting it drown in the same. Ensure that you nail the basics to app discoverability in the app stores.

1. App Title

Although the title of any app can accommodate 255 characters, it is always advisable to limit it to 25 to 35 characters max. The title, being the most important piece of metadata for any app, should be unique and effectively communicate what the app is all about.

2. Keywords

From the marketing as well as the app store optimization point of view, keywords are an essential element for enhancing search results and rankings. If the app uses some highly generic keyword like 'entertainment' or 'productivity', it becomes imperative that the app title is unique. Moreover, it is never too good to stuff keywords that fit every possible description of the app into the title.

3. Icons

They are yet another form of gaining the user's attention, apart from their role in optimizing conversion rates. A well-crafted logo makes your app stand out from the rest, managing to communicate the purpose of the app without the extra clutter. An Android app development company facilitates the creation of a unique logo for your app.

4. Descriptions

The description of the app is what would ultimately lead to its download; it is like a sales pitch. It is important that the description be detailed, without being too detailed, contains clear calls to action and outlines the basic functions of the app.

5. Screenshots

The screenshots are like walking the user through the features of the app, even before they download and install it. App listings on the app stores should not just include some random screenshots; there should be a sequence to it depicting the key features of the app.

6. Videos

The videos feature has recently caught steam, particularly over the last year or so. They probably are the best tools to sell your app – tell a story, describe the problem, what led to the solution. A web application development company often offers services in the creation of informative videos that highlight the features, functions and application areas of an app.

7. Reviews and Ratings

Now, the reviews and rating are another set of metrics that influence app downloads. An Apptentive study finds that most apps featured in the Top 100 have a rating of at least 4 and up. These reviews and ratings are an effective tool for convincing people to download a particular app. moreover, the apps developed by an Android App Development Company are aimed at increasing the app installs and enhancing user engagement.

The aforementioned points are just the basics to let your app find its way into the top of the app store searches. Implementing these would ensure that the app at least finds a solid ground in the app stores.