Guide to good SEO analysis and seo company

In this post we will try the key points to be taken into account to carry out a good SEO audit.

 

The goal of an SEO audit is to analyze the status of each of the parameters of a web that Google takes into account to position the search results, and determine the measures to be taken to improve these aspects of SEO.

 

Now comes the big question: what aspects should analyze SEO by app development company in Vienna.

 

Accessibility and navigability

Good accessibility is essential for a good web positioning. We must therefore ensure that the crawlers or spiders search engines can access the website content to index.

 

Navigability of the web refers to the way that both users and crawlers move through the different pages of the site by seo company in Vienna.

 

Factors to analyze:

 

Robots.txt and sitemap.xml.

Charging time.

4XX and 5XX errors.

Redirects.

indexibility

The indexibility is the ability of search engines to include a website pages in their indexes and then appear among search results. The proper indexing of web pages assume that this will be available for user searches.

 

Factors to analyze:

 

Sitemap.xml.

Indexation of the main pages.

Indexation by brand.

Architecture and structure

The web architecture is one of the main factors that help proper indexing of all content on a website.

 

The web structure, meanwhile, improved accessibility and tracking capability crawlers search engines.

 

Factors to analyze:

 

Depth of web architecture.

URLs.

Clicks to the target.

internal linkage

The internal linkage favors such important aspects as user navigation, indexing of content and distribution of link juice. broken links should be avoided at all costs.

 

Factors to analyze:

 

Links in the content.

broken links.

Content

Content is one of the main factors to consider for SEO. As they say, content is king.

 

Factors to analyze:

 

Accessibility of crawlers.

Nesting content.

Headings.

Keyword density.

Canonicalization content.

Images.

meta tags

As web design company in Vienna says meta tags are very important for the ratio of clicks on search results. Along with the URL, meta tags title and description indicate the user if the result corresponds to your search.

 

Factors to analyze:

 

Title.

Meta-description.

Risk of penalties

A penalty can remove a website from search engine index. There are two types of penalties: manual penalties carried out by employees of search engines (Google, Bing, Yahoo ...) and automatic penalties are implemented by the algorithms.

 

Factors to analyze:

 

Duplicate content.

Cloaking.

Spam and Keyword stuffing.

Profile of unlinked.

 

 

These are the most important when analyzing a website SEO aspects. Once the audit will determine a good definition of the measures to be taken for improving organic website positioning.