Guide to Design Creative Roller Banners

Roll-up Banners are a great addition to any business printed marketing plan. Be it advertising about a product in a trade show or a simple banner offering some information placed in the waiting area of the office—they always fulfil the need they are chosen for. Even without any specific objective, a roll-up banner will advertise and market the crucial aspects of your business, giving you endless opportunities to advertise and increase sales. 

They deliver the core message to the consumer while creating a professional presence which is invaluable. 

Thus having the right banner designed is imperative. To make the right impact with your messaging, we bring you some of the important tips that will guide you to design creative roller banners for your business. 

1. Logo goes on the top 

The top section of your banner should be dedicated to displaying your company’s logo—big and bold. Usually, it is the first place the consumer usually looks at. Thus, having pertinent information on the top is beneficial. Follow this down with your main message at eye level. It will grab their attention once they walk past or come across to it. Indoor roller banner or outdoor roller banner, this exercise is beneficial for both.

Having the logo on the top also helps in the instant registration of your brand in the consumer’s mind. Whatever they see first will leave a mark which is why such roller banners are used even in the wedding. They catch the eye and demand immediate attention. Thus placing the logo in properly is very crucial to enhance your brand retention. 

2. Use colour strategically 

The colour will definitely help your banner to stand out, be it an Indoor Roller Banner or Outdoor Roller Banner. But these decisions shouldn’t be abruptly taken. You have to be careful with your colour choices as it should not overpower your brand’s core visual representation. It has to support or elevate your brand’s logo. Readability is another important aspect which should not be missed. Irrespective of the colour you are using, ensure that the message is readable from the distance you intend to.

You’ll need consistent branding, right colour theme, concise text, appropriate white space, and the right finish. When you have mastered these elements in your banner then you’ll have been able to reap the benefits of this marketing tool to its maximum extent. 

3. The information structure should be logical 

People have the habit of reading from top to bottom or from left to right. The same reason why the newspaper is divided into columns and the news stories are given importance from left to right. The consumers you are targeting are the same people. Keeping this in mind, strategically lay the information on the banner. Since people scan and read the same way, deliver your communication with minimal content from left to right. Concise copy giving out the relevant information is more than enough. 

4. Pictures that attract 

High-quality pictures are your best friends. Images are an integral part of banner and thus we recommend you go for print-ready images that are saved as CMYK (Cyan, Magenta, Yellow, Black – as opposed to RGB). Remember, the resolution must be set to 300 dots per inch.

A roll-up banner essentially provides you with enough space to be creative and engage with your customers. You have to be thoughtful about the picture placement as well. Don’t cramp up the design by having excessive content overlaying your picture. Think about aesthetics!  

5. Follow the design aesthetics 

If you want consumers to identify your brand and remember your product, then your design must be aesthetical. Easy to eyes yet effective enough to be remembered. The design you set for your banner might be the first visual interaction of the consumer with your brand. 

Thus, it must be clear and pleasing to the eyes. Aesthetics is nothing but the process of your brain deciding if something is good or ugly by the look of it. A ‘design aesthetic’ is, therefore ‘a style’. 

Roller banners are effortless to set-up and dismantle. One can do it by themselves without any help. That being said, it serves as your anywhere anytime advertising partner. You can simply fold it away and carry it anywhere. An easy, lightweight, and portable advertising tool for your marketing needs. 

If you are in the process of making a decision on whether or not to go for a roller banner, talk to an expert. For any advice or information regarding the the roller banner printing, we are here for you. We have been printing banners for many small to large scale businesses and events. Carrying forward their X-Factor aesthetically and leveraging their brand value with the finest quality banners. We can help you with the printing of indoor roller banners, outdoor roller banners, extra wide premium roller banners, and much more.