Guerrilla Marketing Series: Stealth Marketing Strategies And Technique With Examples - SFWPExperts

Well, in this article I am going to highlight a term and draw your focus on Stealth Marketing. If you are following guerrilla marketing series, then after ambush marketing and ambient marketing one of the unnoticed marketing practice is Stealth marketing.

For a non-marketer reverse graffiti marketing may sound strange. But these particular marketing strategies are not strange these types of product marketing & advertisement occur in day to day life of a consumer. Only the difference is that consumers don’t understand that they are being marketed. So, read out the article for detailed information on Stealth Marketing Tactics.  

What is Stealth Marketing?

It is one of the most commonly used creative marketing strategies which requires a lot of creativity to market a product. Stealth marketing is an unintended way of producing creative marketing strategies where marketer tries to advertise a product to people without them knowing they are being marketed. It is also called buzz marketing and the main aim is to create a buzz about a product or brand through social media where people use the hashtag of a product and brand. Stealth marketing is carried out in discussion forums as well, where random people will start talking about the product in positive and sometimes in a negative manner to create the buzz. This type of creative marketing strategy happens mostly in new channels, movies, tv-series, etc. 

Read More: Guerrilla Marketing Series: Stealth Marketing Strategies And Technique With Examples

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Created on Jun 15th 2020 04:59. Viewed 661 times.

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