Toothbrushes have changed slightly over the years from chew sticks,
tree twigs, bird feathers, animal bones, porcupine quills, and of
course, electric. However, Simon Cooper is on a mission to make your
standard plastic toothbrush a smarter, hygienic and eco-friendlier tool.
“First
of all, all these grooves and ridges get filled up with toothpaste,
saliva and, yup, you guessed it, bacteria. Secondly, I can never
remember how long 3 months has been. So I feel like I am always using a
dirty old toothbrush to try and clean my teeth.“
Cooper makes a
strong argument that our toothbrushes harvest and collect unwanted
filth. If you think about it, this dirt enters our mouths each and every
time we brush our teeth. Not great for our teeth or our overall health
so he’s got a valid point.
In early 2016, Simon recruited Ryan
Day, an Industrial Designer from Toronto. Over the months they started
to produce complex designs for the grin toothbrush, finally simplifying
it to the core essentials – a sleek, anodized aluminium handle that
comes with replaceable brush heads. Copper and Day have created the term
toothbrush technology with the grin toothbrush system.
Simon
Cooper justly points out that 3.5 billion toothbrushes are disposed
every year and almost every single toothbrush produced since 1938 is
still in our landfills and oceans. “So I created Grin. It’s a smarter
and better designed toothbrush.”
“The final grin design is more
hygienic and way more convenient than your standard disposable
toothbrush,” he says. “Nobody enjoys buying a toothbrush, so why not
have it arrive in the mail and, at the same time, remind you that it's
time to replace your old one?”
Crowdfunding Campaign
Grin is launching a Crowdfunding campaign to raise capital on the following requirements.
• Produce the steel molds needed to create the product
• Manufacture the introductory product run
• Design and produce the product packaging
• Establish a marketing campaign
You can find the Grin campaign here.
https://www.indiegogo.com/projects/grin-the-toothbrush-2-0-design-innovation--3/x/13732137#/
To speak with grin’s founder, Simon Cooper, please call 416-988-6836 or email simon@grinbrush.com
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