Google’s Customer Match - A Better Way To Target Your Audience

Google’s Customer Match is the latest innovation in its long list of innovations. This new feature is helping many businesses to target their audience. It specifically provides the facility to upload email addresses of the customers from the customer’s base. This process helps to find out genuine customers scattered over different devices.

Before targeting your customers and using customer’s match you need to focus on these aspects:

• You have to keep a check on the products your users are buying.

• What are their buying habits.

• And the latest trends and procedures which they are using to initiate a purchase.

After you have decided all these aspects in your mind the next thing what you need to do is divide all the emails in certain groups. Any random SEO consultant will also tell you that this strategy will help you to target your customers more precisely. You will be able to exclude those audience whom you feel will not like your ad.

Here are two sides where you can use Customer’s Match to promote your business and focus on the correct customers:

1.Ecommerce:

On the basis of e commerce you can divide your customer search according to these criteria:

• Products: You can easily target the relevant customers on the basis of products they buy. For example you have a kitchen articles shop then you can create one ad group for mixer grinders and other for toasters and ad the relevant email lists to both groups and ad text to target these users.

• Converted earlier: Selecting the audience on this basis is quite easy for those who own a garments shop. You can check that what all attire does a particular customer bought from your shop earlier and then you can direct them to that landing page.

• Bring back previous customers: Try to bring back those customers who have spent a lot on your site. Give away discounts and offers to those customers and attract them towards your site again.

2.Lead Generation:

When lead generation comes into the scenario every single SEO consultant recommends these criteria according to which you should target your customers:

• Titles: When you have to generate leads then segment your email list according to different topics or titles. For example, if you own a vehicle company then create topics such as ‘motor parts’, ‘sales’, ‘parts servicing’ etc. In this way, you can target those customers who are interested in the specific segment of your business.

• Sales Funnel: Identify the different levels of your sales funnel. Try to target users at each level of your sales funnels. For example, if users have left some form incomplete, encourage them to fill it and get registered. If they have left something in the cart and have not bought it till now then encourage them to buy it.