Google confirms mid-December search ranking algorithm updates

by Devesh Chauhan seo expert, digital marketing, wordpress developer

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”

Search Engine Roundtable survey of 100 webmasters and concluded that the updates are related to keyword permutations and sites utilizing doorway pages. You can read his full analysis here.

“SEMrush Sensor follows all the changes that occur on Google SERPs in 6 countries for both mobile and desktop separately. On top of the general volatility score per country, Sensor tracks scores for various industries and indicates the change in 15 SERP features and % of HTTPS and AMP.

Some industries experience more change than the others on daily basis (for example, due to higher competitiveness). Thus, Sensor introduced the Deviation score that analyses which industries had biggest the volatility spikes in relation to their usual score.”

Article Source:  Search Engine Land

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About Devesh Chauhan Professional     seo expert, digital marketing, wordpress developer

1,234 connections, 34 recommendations, 3,390 honor points.
Joined APSense since, September 1st, 2017, From Ahmedabad, India.

Created on Dec 21st 2017 23:24. Viewed 594 times.


thanks to giving Google update such an important for all
Dec 21st 2017 23:32   
Devesh Chauhan Professional   seo expert, digital marketing, wordpress developer
Thanks @Prakash Chandra
Dec 21st 2017 23:35   
Preeti Morya Advanced  Content writer
Thanks For sharing Information
Dec 21st 2017 23:38   
Anubhav Yadav Magnate I   Digital Marketing
Thanks for sharing this update.
Dec 21st 2017 23:58   
welcome dear Mr. DC-------------
Dec 22nd 2017 00:01   
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