Google Adwords/Ads Campaign Overview

by Ashish Gautam Digital Marketing Manager

Google Ads is a platform where we can run ads for our product and service. It is paid services by Google. Here you can place bid according to your budget. Today we will learn the basic concept of Google ads.

Campaigns Overview: - Adwords campaign is a set of one and more ad group. Here you can select campaign type.

Search Network with display select - The "Search Network with Display Select" campaign type helps you reach people as they use Google search or visit sites across the web. Google search results, search partner sites, Google Display Network sites and video.

Google Search Network - Search Network only campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.

Display Network Only- The “Display Network Only” campaign type only allows advertisers to display ads across Google’s Display Network, which includes over a million different sites. Within these sites, possible placements include videos, apps, Gmail, YouTube, Blogger, Google Finance, Google Maps, and websites that display Google ads.

Shopping -Shopping ads are ads that include rich product information, such as product image, price, and merchant name, and use data attributes from the product information you submit in your Merchant Center data feed.

Video - Adwords for video enables you to display video ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network.

Universal App Campaign - Universal App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.

How To Set - Here you can select a campaign type according to your product and services. After that, you can create a name, Select Campaign type, Choose Locations & language, Select you Bid Strategy, Enter your Budget for the day and you can also place here bid. If you are running a video campaign so select you video ads format or if you are running Universal App campaigns so select your mobile applications.

If you want to add extensions so you can also select ad extension. There are five ads extension location, Site links, Call, Callouts and Structured snippets. After adding ad extension you can increase up to 15% CTR (click through rate).

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