Google Adwords an advertising service by google

by Manoj Singh rathore Digital Marketing Head and Founder

Earn money through Google Adwords

Google Adwords is an online advertising  service that is provided by google where advertiser pays amount to show there advertisement to users. Google AdWord system is partly based on keywords and cookies predefined by the advertisers.

When an organization advertise with AdWords, a firm is making an investment in the business, to get  maximum profit through Google Adwords we should first understand how adwords work and what benefit it will provide to an organization.

Grow your business with Google Adwords

Online advertisements lets us target our ads to the type of customers an organization want, and filter out those you don’t. When an organization advertise online with AdWords, it can use different targeting methods to reach potential customers for the purpose of generating leeds for an organization

A firm should take advantage of distinguish ad formats and concepts to customize your ads to attain the business goals. Different features can be added to an advertisement like a clickable “Call” button to get more phone calls, or using video ads to showcase your brand.

The basic principle of adwords works on choosing a keyword, a suitable keyword should be chosen and then create an advertisement that will appear on the SERP based on that keyword

An organization pays to Google AdWords each time an advertisement is clicked. The price to be paid to google will be calculated on the basis of each click on the advertisement, which is known as cost-per-leed (CPL).

Here are some of the Google Adwords concept that could work for an organization:-

Get specific about the target audience

When an organization advertise on websites or on mobile apps that broadcast Google ads it can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

Only pay for results

A firm can decide how much they want to spend, and pay only when customers interacts with the ad, like clicking the text ad or watching video ad. An organization puts their bids according to what is best for the organization in the long term.

Advertise across platforms

Get connected with potential customers no matter where they are on, their computers, tablets, mobile phones, even in apps

Google Adwords plays an important role for any organization, as many organizations are working on marketing strategies and everyone is keen to get the best out of their investment made on marketing. Google adwords is one of the best way to increase the sale, the basic concept about advertising and generating leeds from it, depend upon the quality of the ad, make sure you make an advertisement an eye candy for the potential customer

To know more about Google Adwords you can look through the Digital marketing course at techstack.


Also Read:- A briefing on the new Google Keyword Planner

Top Best Institute for Digital Marketing Course in Delhi


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About Manoj Singh rathore Committed   Digital Marketing Head and Founder

399 connections, 57 recommendations, 1,975 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Mar 5th 2019 04:50. Viewed 303 times.


Manoj Singh rathore Committed  Digital Marketing Head and Founder
4th Floor, plot 7, Lane 2, Behind Saket Metro Gate, 2, Westend Marg, Saiyad ul Ajaib, Sainik Farm, New Delhi, Delhi 110030
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Oct 15th 2019 15:21   
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